damselfly digital

“Feel the fear and do it anyway.” Susan Jeffers For most of my career, I was terrified of success — not only because I feared failure, but because success meant being fully seen and percieved. It meant being held responsible for my words, my actions, and everything I stood for. So I stayed small. I hid behind perfectionism — editing, polishing, and overthinking until my true voice was buried beneath layers of control. But here’s what I’ve learned: you'll never really feel pre

Hiring a marketing, communications, or public relations (PR) consultant isn’t just about outsourcing a task — it’s about finding a strategic partner who can clarify your voice, amplify your message, and align your visibility efforts with your long-term goals. But not all consultants are created equal. So, what really  makes a marketing or PR consultant effective? Whether you're a business looking to hire support or a communications pro honing your craft, here’s what separates

“Choose your clients as carefully as they choose you.” David Ogilvy For energy-sensitive soulpreneurs client acquisition is not something to take lightly. FIn fact, it's much like finding your soulmate . Just as a healthy relationship requires trust, communication, and commitment, shared values, mutual respect and longterm compatability a great client partnership thrives when both sides are genuinely invested in each other’s success. Finding your dream clients  isn’t just a f

“Marketing is not a one-night stand; it’s a long-term relationship.” Seth Godin Many small businesses hope to “dip a toe” into marketing — a quick project here, a short campaign there — to see results before committing. But marketing doesn’t work that way. The truth is, outsourcing your marketing is almost always an all-or-nothing  investment. It’s not because marketers want it that way — it’s because effective marketing simply requires a certain level of depth, time, and str

“The beginning is the most important part of the work.” Plato Onboarding isn’t just a checklist or a kickoff call — it’s the foundation of every successful working relationship. Whether you’re bringing on a new employee or signing a new client, the first few weeks (and months) set the tone for everything else to follow. The analogies for Onboarding are endless preparing an airplane for takeoff planting a garden incubating new life It’s the quiet but vital phase where trust, u

"As an enterpreneur your dharma is to awaken yourself so that you can then awaken others." Kathrin Zenika Solo entrepreneurship is an...

“You can’t shame yourself into change, but you can love yourself into growth.” Brené Brown We all know the feeling: staring at the to-do list, feeling heavy, and avoiding the very tasks that would make us feel better once they’re done. Procrastination isn’t just laziness—it’s often a signal. A signal that something feels overwhelming, unclear, or misaligned. The good news? You can alchemize this stuck energy into forward momentum with a few intentional shifts. Procrastination

If you’re a creative self-starter, chances are you’ve wrestled with a familiar tension: you can  do the thing, but that doesn’t mean you have the energy  to do the thing. This is the difference between capability  and capacity —a subtle but critical distinction that often determines whether your creative practice feels sustainable or draining. “You have to decide what your highest priorities are and have the courage—pleasantly, smilingly, unapologetically—to say ‘no’ to other

"Efficiency is doing things right; effectiveness is doing the right things." Peter Drucker You’re running a successful business. You have...

“Dollars flow where the friction is low.” Brian Halligan In business—as in nature—energy flows where there is the least resistance. Just...

Understanding the psychology behind why people make decisions is crucial for effective branding, marketing and overall organizational...

In a world where competition is fierce and attention spans are short, investing in branding and marketing is not just beneficial; it’s...

Real buyer journeys are rarely linear, neat and tidy. They’re unpredictable, messy. Just like humans. For years, marketers have been...

Meaningful growth takes time. Organic marketing is a life cycle, a journey, a process - NOT a route to immediate results and instant...

One of the most common (and challenging) conversations in marketing is around ROI, or the Return on Investment. Every client wants to...

"Content repurposing is about getting the maximum return from every single piece of content you create." Amy Woods As a soulpreneur, your...

"Self-sabotage is when we say we want something and then go about making sure it doesn't happen." Alyce Cornyn-Selby Entrepreneurship is a sacred calling—part ambition, part artistry, and part survival. But in the pursuit of freedom and success, many founders unknowingly fall into patterns that sabotage their growth. These “deadly sins” aren’t just bad habits—they’re spiritual and strategic misalignments that drain energy, stall momentum, and dim the fire that sparked the bus

"The purpose of your life is to discover your Gift. The work of your life is to develop it. The meaning of your life is to give your gift...

“If you want to be understood—repeat. If you want to be remembered—repeat. If you want to create impact—repeat.” Donald Miller Worried...

“Feel the fear and do it anyway.” Susan Jeffers I was TERRIFIED to start my online business. It was one of the scariest decisions I’ve...