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Erin Ratliff
The Career Crossroads: Navigating the Choice Between Employment and Entrepreneurship
Picture this: You're unemployed and there is a blank slate in front of you, one where you can write your own future. Which path will you...
Erin Ratliff
The Most Important Professional Leadership Skill: How to Run An Effective Meeting
“If you can’t run a good meeting, what kind of leader are you? The majority of meetings should be discussions that lead to decisions."”...
Erin Ratliff
Overcoming Toxic Professionalism: The Power of Authentic Action from Change-Agents & Disruptors
In countless workplaces, there is culture of “toxic professionalism”—where civility and politeness are prioritized above accountability...
Erin Ratliff
Two Trees, One Forest: The Marketing Generalist vs Marketing Specialist
“The specialist learns more and more about less and less, while the generalist learns less and less about more and more.” Buckminster...
Erin Ratliff
The Lifelong Learner: Cultivating Curiosity & Critical Thinking For A Healthier Workplace, and a Better World!
"A well-educated mind will always have more questions than answers" Hellen Keller Epistemophobia —the fear of knowledge—affects many....
Erin Ratliff
Your Reputation, Your Reviews: A Solopreneur's Guide to Collecting Testimonials & Social Proof
"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success...
Erin Ratliff
Beyond Grit & Resilience: How Privilege Shapes the Path to Entrepreneurship
“Access to networks, funding, and education are some of the most significant advantages an entrepreneur can have. These are privileges...
Erin Ratliff
Ace The Interview with These Essential Tips, Tricks & Strategies for Success
You landed an interview - Congrats! Now the pressure is on. This is when the real work begins. Interviews are one of the hardest things...
Erin Ratliff
Collective Brilliance: How to Enhance Your Entrepreneurial Success through Community & Collaboration
"Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work." Vince...
Erin Ratliff
Ignite, Inspire & Transform: The Pillars of Conscious Leadership
The impact of a great leader can't be overstated. Managers account for the vast majority of the variance in employee engagement scores...
Erin Ratliff
Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...
Erin Ratliff
How The Marketers of Today Are the Most Likely Leaders of Tomorrow
"You can be at the bottom of the org chart and still be a leader. Leadership is an action, not a position or title" Daniel Abrahams...
Erin Ratliff
From the 'Job Hopper' to the Generalist: Why Versatility is Your Career Superpower
“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl...
Erin Ratliff
The Curse of the Bad Boss: How to Identify and Leave a Toxic Workplace (Because You DESERVE Better!)
People don't quit jobs. They quit bad bosses and toxic cultures. Feeling like you're at a breaking point in the workplace? You're not...
Erin Ratliff
Less is More: How to Incorporate Minimalism & Simplicity into Your Soulful Small Biz
As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally...
Erin Ratliff
From Burnout to Boundaried: How Multipreneurs Can Protect Their Peace at Work
"Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. We can't base our own...
Erin Ratliff
Before You Hire A Marketer or Comms Person, Here's Everything We Want You To Know
In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in...
Erin Ratliff
The Secret to Success? Your STRATEGY and Plan
"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a...
Erin Ratliff
The Top Copywriting Frameworks Every Marketer Should Know
Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should...
Erin Ratliff
The Hierarchy of Needs: A Guide for Small Brands and Businesses to Guide Marketing & Communications
Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...
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