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  • Writer's pictureErin Ratliff

Content is Currency: 7 Reasons Why You (Still) Need a Blog in 2024

There are a lot of things that can make or break you as a budding small business and your ONLINE PRESENCE is definitely one of them.

While some might view blogging as an outdated or optional add-on to their website, the truth is that it plays a crucial role in maintaining relevance, authority and visibility in your industry.

In this post we'll break down the reasons why having a blog is a must-have for your marketing strategy.

Boosts Online Visibility

Fact: Search engines favor websites that regularly update their content.

A regularly updated blog with targeted keywords...

  •  signals to search engines that your website is active and relevant.

  • provides fresh content for search engines to index

This can positively impact your search engine rankings and ensure that your site remains competitive and at the top of the search results page.

Builds Credibility & Authority

Do you care about your reputation? A well-written monthly blog that shares valuable insights, information, tips and trends demonstrates your expertise and thought leadership in your industry. Educational and evergreen content can inspire and enlighten your audience on a variety of relevant topics or address their questions or concerns, thus positioning yourself as a trusted expert in your field or niche and earning the respect and admiration of your readers.

Drives Traffic & Engagement

Each blog post presents an opportunity to attract more visitors to your website. By promoting your posts through social media and email newsletters, you can drive organic traffic to your site, expanding your reach and increasing the chances of converting casual visitors into potential customers. Regularly publishing fresh content also keeps visitors coming back to the website again and again, increasing engagement and fostering a sense of community and connection.

Bonus: Whether through social media or email, posting valuable, memorable content consistently helps to reinforce brand recognition and awareness so that you're top-of-mind when your customer is ready to buy

Generates Leads & Sales

Blogging is a perfect opportunity for you to address the pain points and challenges of your target audience or to showcasehow your products or services can provide solutions. By including calls-to-action (CTAs) within your blog posts such as pointing the reader to newsletter sign-ups, gated content, or product/service offerings, you can capture leads and nurture them through the remainder of the sales funnel.

Provides Long-Term Value

Unlike advertising, email or social media, which each have a limited lifespan, a blog stays on your website indefinitely. The content you post there will continue to attract traffic and generate leads long after it's been published. Over time, your blog becomes a valuable repository of information that continues to deliver ROI.

Wrapping It Up

Blogging is not a thing of the past. It's an indispensable marketing tool that's here to stay, especially for soulpreneurs looking to thrive in a competitive digital market. By investing time and effort into creating high-quality, relevant content, you can reap a multitude of benefits to enhance customer engagement and sales for the longterm.

Ready to start creating content that converts? There's no time like the present to harness the power of blogging to propel your business forward. Let's chat!


Erin Ratliff is a holistic business coach and organic growth & visibility marketer serving energy-sensitive, earth-loving, heart-led soul-preneurs, self-starters, and founders with the mission of personal and planetary healing.

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