damselfly digital

“Deciding what not to do is as important as deciding what to do. Focus means saying no to something that, with all reason and logic, looks like a phenomenal idea — but just isn’t right now. ” Steve Jobs One of the biggest struggles for budding entrepreneurs is knowing what to focus on, both as individuals and as leaders. When you’re your own boss, strategist, marketer, and maker, every new idea or opportunity can feel both thrilling and essential. But without clear direction,

"Be stubborn about your goals but flexible about your tactics" Cindy Mobey Humans are wired for direction. We are goal-setting and goal-seeking by nature. Andor soul-led entrepreneurs, your goals are more than intentions — they are instructions to your subconscious, directing you toward your values and virtues. When you clarify your goals, you’re not just daydreaming — you’re writing your next chapter, a personalized guide to unlocking your fullest potential and living an ext

“Feel the fear and do it anyway.” Susan Jeffers For most of my career, I was terrified of success — not only because I feared failure, but because success meant being fully seen and percieved. It meant being held responsible for my words, my actions, and everything I stood for. So I stayed small. I hid behind perfectionism — editing, polishing, and overthinking until my true voice was buried beneath layers of control. But here’s what I’ve learned: you'll never really feel pre

Hiring a marketing, communications, or public relations (PR) consultant isn’t just about outsourcing a task — it’s about finding a strategic partner who can clarify your voice, amplify your message, and align your visibility efforts with your long-term goals. But not all consultants are created equal. So, what really  makes a marketing or PR consultant effective? Whether you're a business looking to hire support or a communications pro honing your craft, here’s what separates

“Choose your clients as carefully as they choose you.” David Ogilvy For energy-sensitive soulpreneurs, the concept of client acquisition is not something to take lightly. In fact, it's much like finding your soulmate . Just as a healthy relationship requires trust, communication, and commitment, shared values, mutual respect and longterm compatability a great client partnership thrives when both sides are genuinely invested in each other’s success. Finding your dream clients

“The beginning is the most important part of the work.” Plato Onboarding isn’t just a checklist or a kickoff call — it’s the foundation of every successful working relationship. Whether you’re bringing on a new employee or signing a new client, the first few weeks (and months) set the tone for everything else to follow. The analogies for Onboarding are endless preparing an airplane for takeoff planting a garden incubating new life It’s the quiet but vital phase where trust, u

“You can’t shame yourself into change, but you can love yourself into growth.” Brené Brown We all know the feeling: staring at the to-do list, feeling heavy, and avoiding the very tasks that would make us feel better once they’re done. Procrastination isn’t just laziness—it’s often a signal. A signal that something feels overwhelming, unclear, or misaligned. The good news? You can alchemize this stuck energy into forward momentum with a few intentional shifts. Procrastination

"Efficiency is doing things right; effectiveness is doing the right things." Peter Drucker You’re running a successful business. You have...

“Dollars flow where the friction is low.” Brian Halligan In business—as in nature—energy flows where there is the least resistance. Just...

Understanding the psychology behind why people make decisions is crucial for effective branding, marketing and overall organizational...

In a world where competition is fierce and attention spans are short, investing in branding and marketing is not just beneficial; it’s...

“Feel the fear and do it anyway.” Susan Jeffers I was TERRIFIED to start my online business. It was one of the scariest decisions I’ve ever made. No guaranteed paycheck, no built-in support systems, no savings. Just me, my skills, and my mindset. For the longest time, fear held me back from taking risks. As a result I stayed small, stuck, stagnant. Safety was the top priority. But one day I realized that if I kept letting fear control me, then nothing in my life would change

"Now is the time for revolutionaries who rebel through art , creativity and healing rather than destruction. Everything that has made you an outcast in the old world has prepared you to be a leader in the new one." James Mcrae From the moment we take our first step outside the lines, society teaches us that being different is dangerous. Questioning the status quo? Too risky. Breaking the mold? How dare you make others uncomfortable. And yet, time and again, the rebellious peo

As we transition further into the Age of Aquarius—a time astrologically associated with innovation, technology, humanitarianism, and...

The internet is a powerful platform for entrepreneurs and small businesses to grow, connect, and thrive. It offers endless opportunities to build your brand, reach a wider audience, and share your unique perspective. Unfortunately as you build your digital presence, you also open yourself up to many unsupportive critics or toxic people who aim to undermine your efforts. In this post I'll share how to protect your inner peace, and your brand, on the digital battlefield. Have a

"Capitalism cannot reform itself. It is doomed to self-destruction. Universal selfishness will never bring social good to all." WEB...

Picture this: You're suddenly unemployed and there is a blank slate in front of you: a rare opportunity where you can write your OWN future for a change. Which path will you take? Going back to the familiar hell of the 9-5 life, or venturing into the terrifying unknowns of self-employment. For millions of creative professionals, going back to a job, or starting their own business is the Ultimate Career Dilemma. But not everyone is on the same playing field. For many, the ri

"Clarity is Kindness." Brene Brown Welcome! I’m passionate about creating an open, honest and heart-led foundation for collaboration. I’m...

“Feeling lost, crazy and desperate belongs to a good life as much as optimism, certainty and reason.” Alain De Botton Like everything in life, there is an ebb and flow to our energy. Our motivation and momentum when it comes to our careers is no different. There are times when moving forward feels like an uphill battle, and other times when the spark of inspiration within us has never felt more alive. If you've ever felt stuck or lost at work, you're not alone. This feeling

“If you can’t run a good meeting, what kind of leader are you? The majority of meetings should be discussions that lead to decisions."” Patrick Lencioni Meetings are a cornerstone of collaboration in any organization, yet they are one of the most disliked parts of the workday. Meeting-mania is deeply ingrained in many workplace cultures but it's possible that meetings are actually hurting us more than they're helping us? A staggering 67% of executives consider meetings to be