damselfly digital

Hiring a marketing, communications, or public relations (PR) consultant isn’t just about outsourcing a task — it’s about finding a strategic partner who can clarify your voice, amplify your message, and align your visibility efforts with your long-term goals. But not all consultants are created equal. So, what really  makes a marketing or PR consultant effective? Whether you're a business looking to hire support or a communications pro honing your craft, here’s what separates

“Marketing is not a one-night stand; it’s a long-term relationship.” Seth Godin Many small businesses hope to “dip a toe” into marketing — a quick project here, a short campaign there — to see results before committing. But marketing doesn’t work that way. The truth is, outsourcing your marketing is almost always an all-or-nothing  investment. It’s not because marketers want it that way — it’s because effective marketing simply requires a certain level of depth, time, and str

“The beginning is the most important part of the work.” Plato Onboarding isn’t just a checklist or a kickoff call — it’s the foundation of every successful working relationship. Whether you’re bringing on a new employee or signing a new client, the first few weeks (and months) set the tone for everything else to follow. The analogies for Onboarding are endless preparing an airplane for takeoff planting a garden incubating new life It’s the quiet but vital phase where trust, u

"As an enterpreneur your dharma is to awaken yourself so that you can then awaken others." Kathrin Zenika Solo entrepreneurship is an...

“You can’t shame yourself into change, but you can love yourself into growth.” Brené Brown We all know the feeling: staring at the to-do list, feeling heavy, and avoiding the very tasks that would make us feel better once they’re done. Procrastination isn’t just laziness—it’s often a signal. A signal that something feels overwhelming, unclear, or misaligned. The good news? You can alchemize this stuck energy into forward momentum with a few intentional shifts. Procrastination

If you’re a creative self-starter, chances are you’ve wrestled with a familiar tension: you can  do the thing, but that doesn’t mean you have the energy  to do the thing. This is the difference between capability  and capacity —a subtle but critical distinction that often determines whether your creative practice feels sustainable or draining. “You have to decide what your highest priorities are and have the courage—pleasantly, smilingly, unapologetically—to say ‘no’ to other

"Efficiency is doing things right; effectiveness is doing the right things." Peter Drucker You’re running a successful business. You have...

“Dollars flow where the friction is low.” Brian Halligan In business—as in nature—energy flows where there is the least resistance. Just...

Understanding the psychology behind why people make decisions is crucial for effective branding, marketing and overall organizational...

In a world where competition is fierce and attention spans are short, investing in branding and marketing is not just beneficial; it’s...

Real buyer journeys are rarely linear, neat and tidy. They’re unpredictable, messy. Just like humans. For years, marketers have been...

Meaningful growth takes time. Organic marketing is a life cycle, a journey, a process - NOT a route to immediate results and instant...

One of the most common (and challenging) conversations in marketing is around ROI, or the Return on Investment. Every client wants to...

"Self-sabotage is when we say we want something and then go about making sure it doesn't happen." Alyce Cornyn-Selby Entrepreneurship is a sacred calling—part ambition, part artistry, and part survival. But in the pursuit of freedom and success, many founders unknowingly fall into patterns that sabotage their growth. These “deadly sins” aren’t just bad habits—they’re spiritual and strategic misalignments that drain energy, stall momentum, and dim the fire that sparked the bus

“Feel the fear and do it anyway.” Susan Jeffers I was TERRIFIED to start my online business. It was one of the scariest decisions I’ve ever made. No guaranteed paycheck, no built-in support systems, no savings. Just me, my skills, and my mindset. For the longest time, fear held me back from taking risks. As a result I stayed small, stuck, stagnant. Safety was the top priority. But one day I realized that if I kept letting fear control me, then nothing in my life would change

"Now is the time for revolutionaries who rebel through art , creativity and healing rather than destruction. Everything that has made you an outcast in the old world has prepared you to be a leader in the new one." James Mcrae From the moment we take our first step outside the lines, society teaches us that being different is dangerous. Questioning the status quo? Too risky. Breaking the mold? How dare you make others uncomfortable. And yet, time and again, the rebellious peo

"Burnout is the manifestation of cognitive dissonance meeting emotional disassociation in a hustle and grind culture that rewards...

As we transition further into the Age of Aquarius—a time astrologically associated with innovation, technology, humanitarianism, and...

Working from home is more effective than most people realize, especially when it's structured right and combined with good management. The world is changing rapidly, from the inside out. A global paradigm shift has awakened the masses on what truly matters in life: health, happiness, authenticity, autonomy, alignment, creativity, purpose and passion. Make no mistake about it: The employers who figure out how to meet these needs of modern workers are those who will be winning

The internet is a powerful platform for entrepreneurs and small businesses to grow, connect, and thrive. It offers endless opportunities to build your brand, reach a wider audience, and share your unique perspective. Unfortunately as you build your digital presence, you also open yourself up to many unsupportive critics or toxic people who aim to undermine your efforts. In this post I'll share how to protect your inner peace, and your brand, on the digital battlefield. Have a