damselfly digital

“The specialist learns more and more about less and less, while the generalist learns less and less about more and more.” Buckminster...

"A well-educated mind will always have more questions than answers" Hellen Keller Epistemophobia —the fear of knowledge—affects many....

"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success...

Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...

“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl...

People don't quit jobs. They quit bad bosses and toxic cultures. Feeling like you're at a breaking point in the workplace? You're not...

As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally...

In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in...

"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a...

Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...

When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...

“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.”  Roy T. Bennett...

Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...

It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...

Every solo-preneur has a different approach to business. Some like to jump in and figure it out as they go, while others prefer a more...

What goes into delivering fractional/freelance marketing services? A LOT. Behind every deliverable, there lies a wealth of hidden work,...

Did you know that 50% of consumers consider a company’s website design crucial to their opinion of that brand? (Top Design Firms)...

"The privilege of a lifetime is being who you are." Joseph Campbell Whether you like it or not, and whether you believe it or not -- you...

Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their...

The world of marketing is full of complex concepts, confusing lingo, and advanced terminology. Understanding the alphabet soup of...