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From Friction to Flow: Identifying & Overcoming The Most Common Barriers to Conversion
“Dollars flow where the friction is low.” Brian Halligan In business—as in nature—energy flows where there is the least resistance. Just...
Erin Ratliff


The Psychology of Branding & Marketing: Building Trust, Motivating Action
Understanding the psychology behind why people make decisions is crucial for effective branding, marketing and overall organizational...
Erin Ratliff


The Truth About Customer Journeys, Funnels & Pipelines: Why Your Marketing Needs Both Structure AND Flexibility
Real buyer journeys are rarely linear, neat and tidy. They’re unpredictable, messy. Just like humans. For years, marketers have been...
Erin Ratliff
Slice, Dice & Squeeze the Most Out of Your Marketing Efforts Through Content Refreshing & Repurposing
"Content repurposing is about getting the maximum return from every single piece of content you create." Amy Woods As a soulpreneur, your...
Erin Ratliff


How to Write an 'About' Page or Social Bio That Actually Sells. Hint: It’s Not Really About You!
"The purpose of your life is to discover your Gift. The work of your life is to develop it. The meaning of your life is to give your gift...
Erin Ratliff


The Power of Repetition: Why Content Creators Should Say It Again (and Again and Again)
“If you want to be understood—repeat. If you want to be remembered—repeat. If you want to create impact—repeat.” Donald Miller Worried...
Erin Ratliff


Thickening Your Skin & Building Your Backbone: How to Protect Yourself from Online Criticism, Bullying & Harassment
The internet is a powerful platform for entrepreneurs and small businesses to grow, connect, and thrive. It offers endless opportunities...
Erin Ratliff


The Lifelong Learner: Cultivating Curiosity & Critical Thinking For A Healthier Workplace, and a Better World!
"A well-educated mind will always have more questions than answers." Hellen Keller In a rapidly evolving job market, continuous learning...
Erin Ratliff


Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...
Erin Ratliff


The Top Copywriting Frameworks & Formulas Every Marketer Should Know
Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should...
Erin Ratliff


An Insider's Guide to Crafting the Perfect Press Release & Earning Media Coverage
Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...
Erin Ratliff


Hack the Algorithms: Dozens of Social Media Strategies To Boost Engagement and Reach
" Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." Amy Jo Martin Over the years,...
Erin Ratliff


Harmonizing Your Content Strategy Using the Teachings of Feng Shui
"Content is the atomic particle of all digital marketing." Rebecca Lieb Content marketing is a one of the most committed undertakings in...
Erin Ratliff


Content is Currency: 7 Reasons Why You (Still) Need a Blog in 2024
There are a lot of things that can make or break you as a budding small business and your ONLINE PRESENCE is definitely one of them....
Erin Ratliff


Stop the Scroll: Dozens of Sure-Fire Hooks to Bait Your Reader
Whether you're publishing a static post on LinkedIn, a reel on Instagram, or sending an email pitch, the secret to going viral or getting...
Erin Ratliff


Social Media Post Perfection: How to Craft A Scroll-Stopping Caption or Script
Love it or hate it, social media is a VITAL marketing tool for coaches, healers, and practitioners wanting to grow their digital presence...
Erin Ratliff


The Foundations of SEO for Your Small Business
Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can...
Erin Ratliff


Content Writing vs Copy Writing - Which is Right for you?
In the world of digital communications and modern marketing, two terms are often interchangeably used yet are distinctly different These...
Erin Ratliff


When Persistence Meets Consistency: Remarkable Results & Sustainable Success
"Never bet against the person who just keeps showing up." Sahil Bloom Newsflash: The secret to a thriving business doesn't have to do...
Erin Ratliff


Conversion Copywriting 101: How to Connect, Persuade and Motivate your Ideal Customer or Client
'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led...
Erin Ratliff
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