Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
- Erin Ratliff
- Apr 1, 2023
- 6 min read
Updated: Jun 2
There's no way around it: If you want to be successful and sustainable as a soulpreneur, you need High-Quality, High-Value, High-Impact and HUMAN-CENTRIC content that connects and converts.
Let me fill you in on a little secret...
A skilled marketer is one of the most powerful assets a small business can have.
Whether you sell online, have a brick-and-mortar, or both—your content is your ticket to greater brand awareness, visibility, traffic, engagement and sales today, tomorrow and years in the future.
Remember, if you're not showing up in your customer's online search, your competition definitely is.
The Perks of HUMAN Marketing Specialists
High-value content still matters...always has, always will. Let's recap the reasons why and how a professional, niche-specialized HUMAN copywriter or marketer is still 100% worth investing in!
1. Get Found (SEO = Visibility)
The internet is crowded. Ranking on Google isn’t random—it’s earned.
Your web content is one of the biggest factors that determines where you show up in search results. SEO-optimized blogs and landing pages help you rank higher, especially in the moments when your ideal customer is actively searching for a solution like yours.
Fact: Nearly 80% of companies have a dedicated content specialist.
Optimized content helps with:
On-page SEO: Using strategic keywords, formatting, and meta data.
Off-page SEO: Building authority through backlinks and mentions.
Local SEO: Improving your visibility in map packs and local searches.
And while technical SEO matters (like mobile-friendliness and site speed), if you're a small brand, content creation should be your top priority.
Reminder: Your website is the only “employee” willing to work 24/7. Are you optimizing to its fullest potential?
2. Win Trust (Content = Conversion)
When someone lands on your blog, they’re where you want them—on your site, ready to learn more.
But trust doesn’t come easy.
Regular blogging builds authority. It helps you:
Share your unique story
Offer expertise and value
Address customer pain points
Answer key questions
Build rapport and credibility
Consumers buy from businesses they know, like, and trust. Quality content taps into emotional intelligence and buyer psychology—it positions you as the go-to expert in your niche.
Blogs help promote your USP (Unique Selling Proposition) and build a deeper brand relationship. They also increase your chances of getting backlinks, shares, and community opportunities.
A beautiful by-product of great content: Not only are you standing out from competitors/for future customers, you're also standing out in the community so more people will want to know you, meet you, and work with you.
Did you know...
Businesses that publish regular blog content generate
67% more leads
than those that don’t? BONUS: content marketing costs 62% less than traditional advertising.
3. Stay Consistent (Omni-Channel = Relevance)
A good blog isn’t just a place for articles—it’s a content engine. A machine.
One long-form post can be repurposed into:
Email newsletters
Social captions
Infographics or carousels
Lead magnets and opt-ins
Fresh blog content feeds your content calendar and keeps your brand active across platforms. You stay top of mind, while building trust and engagement—without reinventing the wheel every week.
Ensure you are meeting your consumer's psychological and physical needs: Likeability, Trust, and Solutions.
4. Save Time & Energy (Delegation = Sustainability)
Creating great content is time-consuming—and doing it consistently is even harder.
While tools like AI can speed things up, they can’t replace human connection, creativity, or strategy.
Google agrees: it prioritizes content written by people, for people.
Outsourcing to a professional content writer means:
You reclaim your time
Your message gets sharper
Your audience gets more value
Your content truly reflects you
Skilled copywriters do far more than write. We research your industry, understand your audience, generate ideas, create content briefs, analyze performance, and optimize every detail—so your brand can grow with clarity and purpose.
Let's Recap:
Content Marketing = Lower costs and more leads
Strategic Storytelling = Trust & Conversions
Mindful Delegating = Sanity + Sustainability
A Word on AI & Content Mills
Tempted to save money by outsourcing content to AI or cheap writing platforms? Be careful.
AI tools like ChatGPT are helpful for brainstorming—but they can't:
Understand nuance or brand voice
Conduct ethical research
Strategically plan content
Create truly original ideas
Avoid plagiarism risks
Build community or relationship
And content mills? Often keyword-stuffed, low-quality, and built to game the system rather than build trust.
Great content isn’t just filler—it’s a foundation. It builds your brand reputation, authority, and customer loyalty.
ChatGPTs own words: "ChatGPT is a powerful language generation model that can generate human-like text. ChatGPT can be a useful addition to a content manager's toolset, but it should not be seen as a replacement."
While AI is indeed transforming the marketing landscape, there are several irreplaceable skills and qualities that experienced marketers possess that add a crucial human touch to branding and marketing:
Emotional Intelligence & Empathy: Marketers with high emotional intelligence can understand and empathize with their audience's feelings and motivations. This ability helps in crafting messages that resonate on a deeper level.
Cultural Awareness: Understanding cultural nuances and societal trends is essential for effective marketing. Experienced marketers can navigate these complexities to create campaigns that resonate with diverse audiences.
Storytelling: The art of storytelling is fundamental to effective marketing. Experienced marketers can weave narratives that connect with audiences, evoke emotions, and create memorable brand experiences.
Relationship Building: Building and maintaining relationships with clients, customers, and partners is a key aspect of marketing. Human connection fosters trust and loyalty, which AI cannot replicate.
Ethics & Morals: Marketers often face ethical dilemmas and must make decisions that align with their brand values and societal expectations. Human judgment is crucial in navigating these complexities.
2. Creativity & Innovation: While AI can analyze data and generate ideas, the unique human ability to think outside the box and create original, compelling campaigns is something that machines cannot replicate.
Adaptability & Agility: The marketing landscape is constantly changing. Experienced marketers can adapt to new trends, technologies, and consumer preferences in ways that AI may struggle to keep pace with.
Personalization & Customization: While AI can help with data-driven personalization, the human touch in understanding individual customer needs and preferences can lead to more meaningful and effective interactions
Critical Thinking: The ability to analyze situations, assess risks, and make informed decisions is vital in marketing. Experienced marketers can evaluate data and insights in context, considering factors that AI might overlook.
Strategic Thinking: Marketers need to develop long-term strategies that consider market trends, consumer behavior, and competitive landscapes. This requires a nuanced understanding of various factors that AI may not fully grasp.
Can you use generate AI to save time and money? Sure. But you still need a HUMAN to assess, refine, fine tune and finesse content to be consumed by other humans.
The Environmental Impact
Hire a marketer, save the planet.
Another benefit to going the human route with your marketing? Every time you interact with an artificial intelligence tool, it uses a surprisingly large amount of water in order to keep the servers from overheating.
FACT: A 100-word email generated by a GPT-4 chatbot requires about 1 bottle of water (519 ml/17 oz/2 cups) to generate. Over the course of a year that is around 7 gallons of water- Just for a single, simple prompt!
Multiply that over millions, and we've got another environmental crisis on our hands. I don't know about you, but it'd be nice to leave the planet in a healthy state for future generations. Don't you agree?
If you want content that converts, connects, and scales, invest in a professional who will take time to truly understands your voice, your vision, and your audience, the dedication to research, the expertise to strategize, and the grit to execute to your unique needs and satisfaction.
Where I Come In
The health and wellness is an inherently human niche. When you approach content creation as a wellness practitioner consider the implications of using non-human content. Trust me, your customer is smart. They'll be able to tell the difference. And eventually, so will Google.
Do you really want a non-human voice representing your brand and business? Is it really worth sacrificing your brand's longterm reputation and results just to save some time and money upfront?
Probably not. That’s where I come in!
With over 10 years experience helping businesses communicate with their clients, I understand the value of content written by a real, authentic and knowledgable person.
I work WITH you to build valuable, authoritative content that positions you as an expert and your business as the first solution clients consider for their problem.
If you have a website that's simply not converting it's in your best interest to hire a professional to take a closer look. A second set of (well-trained) eyes ensures all of the tiny details are in order so that readers focus solely on the content.
Leave the "heavy lifting" of your marketing to the experts. Contact me today to learn how my creative health and wellness writing will make your business soar to new heights. I can't wait to connect with you soon.
Bottom line: ChatGPT is a digital tool, not a replacement for real-life sepecialists who understand how to use your brand's voice, mission, content and audience to your advantage.
Erin Ratliff is a certified feng shui consultant, holistic business coach and organic growth marketer for earth-loving, energy-sensitive, heart-centered soul-preneurs.
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