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"Digital PR": Understanding the Longterm Value of Backlinks, Media Mentions & Press Coverage
It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...
Erin Ratliff


The #1 Marketing Tool Worth Investing In For Your Small Biz? Your Website!
You can have the best product or service in the world, but if the way you present it online is crap, then your customers are gonna opt for your subpar competitor with the better website. A professional, well-crafted website is a must-have for solopreneurs. In this post we'll explore the compelling reasons why your website is the most crucial investment you can make as a solopreneur. Why is it important to have a website? Your website is... your virtual storefront the GLOBAL f
Erin Ratliff


The Foundations of SEO for Your Small Business
"Your brand isn’t what you say it is, it’s what Google says it is." Chris Anderson Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can your customers. A quality website is integral for healers, coaches, and health/wellness practitioners as it not only communicates your brand and your important mission and offerings, but it also contributes to your rankings in the search engines. With the rise
Erin Ratliff


How to Rank in the Search Engines (And Stay That Way)
There is no way around it - SEO (Search Engine Optimization) can be complex and confusing, especially for soloprenuers who are swamped with
Erin Ratliff


Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff


The 10 Things Your Next Blog or Article Needs In Order to Click, Convert & Connect
Bloggers and content creators, rejoice. Here are the must-haves your next blog or digital article to stand out and succeed.
Erin Ratliff


How To Boost the ROI on Your Blog with Reader-Focused & SEO-Friendly Content
Mark Twain said it best: "Write what you know." Unfortunately he lived in a world before search engines and the highly competitive digital landscape. Today, no matter how great your story, how fascinating your insight or how wonderful your writing, it's all worthless if it's not created by and read by people who care. Today if you want people to enjoy your work and you want to monetize it, they need to find and see it first! The folks at Google would agree with Twain's advice
Erin Ratliff
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