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From Friction to Flow: Identifying & Overcoming The Most Common Barriers to Conversion
“Dollars flow where the friction is low.” Brian Halligan In business—as in nature—energy flows where there is the least resistance. Just...
Erin Ratliff


How to Write an 'About' Page or Social Bio That Actually Sells. Hint: It’s Not Really About You!
"The purpose of your life is to discover your Gift. The work of your life is to develop it. The meaning of your life is to give your gift...
Erin Ratliff


Harmonizing Digital Spaces: How to Apply the Principles of Feng Shui To Your Website
Did you know that 50% of consumers consider a company’s website design crucial to their opinion of that brand? (Top Design Firms)...
Erin Ratliff


The #1 Marketing Tool Worth Investing In For Your Small Biz? Your Website!
You can have the best product or service in the world, but if the way you present it online is crap, then your customers are gonna opt...
Erin Ratliff


The Foundations of SEO for Your Small Business
"Your brand isn’t what you say it is, it’s what Google says it is." Chris Anderson Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can your customers. A quality website is integral for healers, coaches, and health/wellness practitioners as it not only communicates your brand and your important mission and offerings, but it also contributes to your rankings in the search engines. With the rise
Erin Ratliff


Mindful Marketing: Timeless Strategies for Sustainable Biz Growth
As a soulful self-starter and small business founder with limited resources, you're going to face pivotal decisions when deciding where...
Erin Ratliff


Conversion Copywriting 101: How to Connect, Persuade and Motivate your Ideal Customer or Client
'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led solopreneurs who are juggling various aspects of their business, mastering the ability to convert leads into customers can be a game-changer. In this post, we will explore the key principles and strategies that can help budding entrepreneurs effectively harness the power of conversion copywriting to drive their business forward. "First, people
Erin Ratliff


Content Planning 101: Repositories, Briefs & Outlines
Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int
Erin Ratliff


Tried & Tested: The Ultimate List of Best (Free) Tools for Marketers & Entrepreneurs in 2024
Technology is truly a gift, if we allow it. There are countless ways that new business owners can build their businesses - all for free. What's not free? Your time, of course. I've compiled a list of my favorite digital tools and web-based platforms for running a small business. But first, why is this list important? Tools of the Trade Digital tools are incredibly helpful for solopreneurs in several ways: Increase Efficiency and Productivity: Digital tools automate tasks, st
Erin Ratliff


How to Rank in the Search Engines (And Stay That Way)
There is no way around it - SEO (Search Engine Optimization) can be complex and confusing, especially for soloprenuers who are swamped with
Erin Ratliff


Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff


How To Create A Landing Page that Converts Again and Again... and Again
Not to be confused with the all-mighty homepage, a landing page is common digital marketing tool which caters to a particular goal- usually
Erin Ratliff
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