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From Friction to Flow: Identifying & Overcoming The Most Common Barriers to Conversion
“Dollars flow where the friction is low.” Brian Halligan In business—as in nature—energy flows where there is the least resistance. Just...
Erin Ratliff


How to Write an 'About' Page or Social Bio That Actually Sells. Hint: It’s Not Really About You!
"The purpose of your life is to discover your Gift. The work of your life is to develop it. The meaning of your life is to give your gift...
Erin Ratliff


Harmonizing Digital Spaces: How to Apply the Principles of Feng Shui To Your Website
Did you know that 50% of consumers consider a company’s website design crucial to their opinion of that brand? (Top Design Firms)...
Erin Ratliff


The #1 Marketing Tool Worth Investing In For Your Small Biz? Your Website!
You can have the best product or service in the world, but if the way you present it online is crap, then your customers are gonna opt...
Erin Ratliff


The Foundations of SEO for Your Small Business
Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can...
Erin Ratliff


Mindful Marketing: Timeless Strategies for Sustainable Biz Growth
As a soulful self-starter and small business founder with limited resources, you're going to face pivotal decisions when deciding where...
Erin Ratliff


Conversion Copywriting 101: How to Connect, Persuade and Motivate your Ideal Customer or Client
'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led...
Erin Ratliff


Content Planning 101: Repositories, Briefs & Outlines
Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int
Erin Ratliff


Tried & Tested: The Ultimate List of Best (Free) Tools for Marketers & Entrepreneurs in 2024
Technology is truly a gift, if we allow it. There are countless ways that new business owners can build their businesses - all for free....
Erin Ratliff


Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff


How To Create A Landing Page that Converts Again and Again... and Again
Not to be confused with the all-mighty homepage, a landing page is common digital marketing tool which caters to a particular goal- usually
Erin Ratliff
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