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From 'Save the Date' to 'Sold Out': A Practical Guide to Stellar Event Marketing
“People don’t attend events for information—they attend for connection.” Joe Lazauskas Event marketing is equal parts strategy, storytelling, and logistics. When it’s done well, an event doesn’t just fill seats—it builds trust, strengthens community, and extends your brand’s impact long after the last attendee leaves. When it’s done poorly, even the most beautiful concept can feel chaotic, under-attended, or forgettable. Whether you’re planning a small workshop, a large conf
Erin Ratliff


Collective Brilliance: How to Enhance Your Entrepreneurial Success through Mastermind Communities & Collaboration
"Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work." Vince Lombardi As an entrepreneur, the journey of building and growing your business can often feel like a solitary endeavor. You're responsible for making critical decisions, wearing multiple hats, and managing every aspect of your enterprise. Not only does this mean you're getting limited perspective and support, all of this can lead to feelings of
Erin Ratliff


"Shameless Self-Promotion": How to Boost Your Confidence as a Heart-led Soulpreneur
“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.” Roy T. Bennett The art of self-promotion is the #1 most important thing for entrepreneurs to master in order to align their businesses with their passions and values. But ask anyone who has tried- selling yourself is SO much easier said than done. In this post we'll share some strategies to help soul-preneurs enhance their confidence and effectively prom
Erin Ratliff


The Ultimate Set Up / Start Up Checklist for Independent Contractors, Freelancers, Sole Proprietors & Small Businesses
Entrepreneurs With A Completed Business Plan Are 260% More Likely To Start Your Business GoBusinessPlan As a solopreneur or small biz founder, having a solid foundation of business systems and processes can give you the confidence and peace of mind so that you can focus on building your brand. And while it’s tempting to push off the overwhelming/serious/"boring" stuff for later, it is much wiser to set up your business correctly in the first place, than it is to solve a very
Erin Ratliff


16 Positive Affirmations for Entrepreneurial Health, Wealth & Happiness
"If you're avoiding failure, you're avoiding success." Jonathon Mann Maintaining a positive mindset is essential for busy soul-preneurs navigating the turbulent seas of running a small business. As healers, coaches and spiritual guides, you already know the power of positive affirmations for your clients. But don't overlook them in your own arsenal! The entrepreneurship journey comes with on-going challenges, uncertainties, and moments of self-doubt, shame and guilt. Empoweri
Erin Ratliff
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