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  • Writer's pictureErin Ratliff

"Shameless Self-Promotion": How to Boost Your Confidence as a Heart-led Soulpreneur

“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.” 

Roy T. Bennett

The art of self-promotion is the #1 most important thing for entrepreneurs to master in order to align their businesses with their passions and values. But ask anyone who has tried- selling yourself is SO much easier said than done. In this post we'll share some strategies to help soul-preneurs enhance their confidence and effectively promote themselves and their soul-led offerings.

Understanding Self-Esteem & Self-Belief

Self-esteem is crucial for soul-preneurs because it allows you to better navigate the ups and downs of the entrepreneurial journey. Believing in yourself means trusting your intuition, making bold decisions, persisting through challenges, and fostering a mindset that embraces on-going growth and learning. Ultimately, this is the fuel that drives soul-preneurs to create meaningful and transformative businesses and change the world for the better.

What does true self-esteem look and feel like?


  • showing self kindness

  • embracing individuality

  • celebrating your strengths

  • forgiving self for mistakes


  • setting and working towards goals

  • challenging negative thoughts

  • celebrating achievements outwardly

  • leaving comfort zone


  • asserting personal and professional boundaries

  • prioritizing self care and wellbeing

  • communicating your needs

  • treating self with grace and honor


  • practicing self-affirmations

  • reminding self of value

  • engaging in activities you enjoy

  • surrounding self with positive people


  • practicing self care

  • acknowledging emotions and needs

  • offering self-encouragement

  • seeing mistakes or failures as opportunities for learning


  • aligning Actions with Words

  • learning and reflecting

  • setting and maintaining healthy boundaries

  • reinforcing belief through positive self-talk

"Self-worth comes from one thing – thinking that you are worthy."

Wayne Dyer

Setting the Foundation

Defining Your Why

It's imperative to first understand the deeper purpose behind your business. For most soulpreneurs, it's to make their mark on the world and leave a positive impact. Remembering why you started is the ultimate driving force to keep you going for the long-haul each day.

Shift your focus from self-promotion to value-proposition. It's not about building yourself up, but actually benefiting others with your one-of-a-kind strengths, skills, and talents. Focus on what sets you apart from others, and the inherent value your offerings can bring.

Get Prepared

Feel nervous, scared or awkward may be an indication that you're simply not set up to succeed yet. Focus on establishing the essential processes, systems and solutions to feel more adequaately prepared, solid, and supported. And if you identify major knowledge gaps, just know this could be an opportunity for upskilling...or outsourcing!

Visualize Success

Ask yourself every day, "What would my most impactful and confident version of myself do today?"

A daily visualization and meditation practice can help build your confidence and reduce anxiety. Every day, imagine yourself confidently promoting your offerings, receiving positive responses and reviews, and building your wealth.

Set Small Goals

Start with achievable and comfortable goals, like promoting yourself in familiar environments, within your existing networks, or on platforms where you naturally feel at ease. As you accomplish these goals, you'll gradually grow your confidence and then be able to build up to bigger, more expansive goals. You may always have a lingering feeling of intimidation, but you'll at least have the data to show how capable you are.

Build Resilience

You've got to overcome your fear of judgement or criticism from others. Accept that not every promotional effort will yield immediate success, and not everyone will resonate with your offerings. Instead focus on reaching your specific target audience and helping those who DO connect with your energy, your message, and voice. THOSE are your people.

"Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness."

Oprah Winfrey

Amplify & Elevate

Share Stories

Whenever possible, share personal stories and first-hand experiences to make you feel more relatable and engaging. Every entrepreneur feels self-doubt and insecurity, and it's ok to be vulnerable and talk about it on occasion!

Connect and Collaborate

Network with other like-minded entrepreneurs to amplify your reach and impact. Partnerships can boost your visibility and help you get the practice of team or project coordination. Also, don't forget to reach out to mentors, peers, or coaches for guidance and encouragement. External support can provide fresh perspectives and boost your confidence further.

Upskilling & Upleveling

Don't forget to invest in continuous learning, improving your skills and expert knowledge base. The more knowledgeable, experienced and informed you are, the more confident you'll feel discussing your work.

"Success is liking yourself, liking what you do, and liking how you do it."

Maya Angelou

Friendly Reminders

Practice Self-Compassion

Be kind to yourself and acknowledge that "failures", mistakes, are mis-steps are normal and natural. Treat yourself with the same kindness you would offer to a friend facing similar mindset challenges. reminders that not only do you DESERVE success, but you're also doing the best you can, and that's more than enough! Perfection is an unnattainable standard.

Positive Self-Talk

Challenge those moments of negativity and self-criticism or shame with positive affirmations. Repeat daily til you believe it at your core!

I love what I have and what's still on it's way.

I love where I am and where I am going.

I like what I do and I like how I do it.

I like my mistakes, and I like their pace, and their lessons.

I know who I am, I love who I am and I love who I am becoming.

I don’t want to be anybody else but ME.

Reflect on Your Progress

Regularly reflect on how far you've come since you started. Recognizing your growth and your ability to overcome past challenges and failures can reinforce your confidence and encourage you to keep improving and persisting.

Also, don't forget to celebrate each accomplishment and achievement, big or small. Collect positive feedback from clients, customers, or supporters and refer to it often. Reminding yourself of your wins and successes can boost your self-assurance, while gratitude can help maintain a positive mindset and momentum forward.

Authenticity Matters

Remember to always be genuine and authentic in your self-promotion. Authenticity resonates with others and can help you feel more comfortable in your own skin, thus attracting the customers that are meant for you.

We cheer for athletes regardless of whether or not they reach the finish line. Do the same for yourself.

Avoid Comparison

It's a trap! When you find yourself comparing your situation, skills or experience to someone else’s - stop right there! Remember that everyone is on their own personal journey which is unique, with their own wins and struggles along the way. What you observe about someone else, is never the same as how it exists for them. And what someone observes about you, may not be the same truth that exists for you. The only comparison you should ever be doing is this: who you are today vs. who you were yesterday. That is the only thing that really matters.

Practice Makes Perfect

The more you practice self-promotion, the more confident you'll become. Consistency over time can gradually reduce self-doubt.

“Self-trust is the first secret of success"

Ralph Waldo Emerson

You are Your Own Worst Enemy

You don't need more time, confidence, or clarity to increase your confidence.

What you ACTUALLY need?

To release perfectionism

To stop overthinking

To avoid comparing

To take action instead of procrastinating, self-sabotaging, avoiding or complaining

These are actually the things stopping you from taking steps forward.

And we do that through the INNER WORK: self-compassion and self-healing.

Stop externalizing an internal problem and give yourself what you actually need instead.⁠

"You’ve been criticizing yourself for years and it hasn’t worked. Try approving of yourself and see what happens."

Louise Hay

Wrapping It Up

Cultivating a belief in your own value and capabilities enables you to better serve your client and community with your heart-filled purpose and mission.

Remember that building confidence and mastering self-promotion is a journey. Be patient with yourself and celebrate the progress you make along the way.

⁠You are brilliant and an expert at what you do. You've spent so much time learning, honing your skills and becoming the best at your craft.

Don't believe me? I'd love to be a cheerleader for your journey.

"Believe you can and you're halfway there"

Theodor Roosevelt


Erin Ratliff is a holistic business coach and organic growth & visibility marketer serving energy-sensitive, earth-loving, heart-led soul-preneurs, self-starters, and founders with the mission of personal and planetary healing.

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