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Find Your Voice: How to Discover Your Unique Way of Communicating With Customers
“The most important trait of a writer is an authentic voice. Cherish your own voice. Don’t try to sound like anybody else.” Anne Rice As artificial intelligence floods the internet with faster, cheaper content, something unfortunate is happening: Everyone is beginning to sound the same. Every day, millions of blog posts, newsletters, LinkedIn posts, and emails are generated with the same handful of prompts that results in content that is grammatically correct, polished, safe,
Erin Ratliff


"The Great Flattening": The Dark & Dangerous Side of AI Writing & Communications
"As a writer, you have something AI doesn't: An indelible brain. Write the sentence only you would write, and make the connections only you can. The internet has plenty of "competent" writing already. It has very little that sounds like a person. Be a person." Megan DeMatteo Artificial intelligence has fundamentally changed how we create content. In seconds, it can draft blog posts, write social media captions, summarize research, brainstorm headlines, and even generate enti
Erin Ratliff


The "Ick" of Artificially Generated Content & Why It Could Be Hurting Your Brand
“What’s the point if you make something that’s not you?” Gloria Estefan We’ve all experienced it by now—that subtle cringe when reading something that says all the “right” things… and yet somehow says nothing at all. It’s clean. It's polished. It’s structured. It’s optimized. And it’s completely flat and formulaic, and thus- relatively forgettable. As AI-generated content is becoming more and more common, consumers are practicing the human art of discernment and responding (
Erin Ratliff


AI for Altruists: Understanding The Dangers of Artificial Intelligence
"A computer can never be held accountable. Therefore a computer must never make a management decision." IBM Training Course Manual, 1979 Artificial intelligence is no longer a future concept. It’s here—embedded in everyday work life and how we write, design, communicate, and make decisions. I personally consider myself both,"AI cautious" and "AI curious". I see it's value in some contexts, but am also tremendously worried about its risks and dangers. Technology has always sh
Erin Ratliff


Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff
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