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The "Ick" of Artificially Generated Content & Why It Could Be Hurting Your Brand
“What’s the point if you make something that’s not you?” Gloria Estefan We’ve all experienced it by now—that subtle cringe when reading something that says all the “right” things… and yet somehow says nothing at all. It’s clean. It's polished. It’s structured. It’s optimized. And it’s completely flat and formulaic, and thus- relatively forgettable. As AI-generated content is becoming more and more common, consumers are practicing the human art of discernment and responding (
Erin Ratliff


AI for Altruists: Understanding The Dangers of Artificial Intelligence
"A computer can never be held accountable. Therefore a computer must never make a management decision." IBM Training Course Manual, 1979 Artificial intelligence is no longer a future concept. It’s here—embedded in everyday work life and how we write, design, communicate, and make decisions. I personally consider myself both,"AI cautious" and "AI curious". I see it's value in some contexts, but am also tremendously worried about its risks and dangers. Technology has always sh
Erin Ratliff


Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff
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