top of page
Search


The "Ick" of Artificially Generated Content & Why It Could Be Hurting Your Brand
“What’s the point if you make something that’s not you?” Gloria Estefan We’ve all experienced it by now—that subtle cringe when reading something that says all the “right” things… and yet somehow says nothing at all. It’s clean. It's polished. It’s structured. It’s optimized. And it’s completely flat and formulaic, and thus- relatively forgettable. As AI-generated content is becoming more and more common, consumers are practicing the human art of discernment and responding (
Erin Ratliff


AI for Altruists: Understanding The Dangers of Artificial Intelligence
"A computer can never be held accountable. Therefore a computer must never make a management decision." IBM Training Course Manual, 1979 Artificial intelligence is no longer a future concept. It’s here—embedded in everyday work life and how we write, design, communicate, and make decisions. When used ethically and intentionally, AI can dramatically enhance human productivity by supporting research and writing and advanced calculations. The problem we're facing isn’t the exis
Erin Ratliff


AI Hacks, Tips & Tricks That Every Solopreneur Needs to Know
ChatGPT and similar generative AI tools are so novel that the average person has never even used them yet.
Erin Ratliff


Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff
bottom of page