damselfly digital

“The specialist learns more and more about less and less, while the generalist learns less and less about more and more.” Buckminster...

"A well-educated mind will always have more questions than answers." Hellen Keller In a rapidly evolving job market, continuous learning is a vital skill for staying competitive and confident in your career. Epistemophobia —the fear of knowledge is a disease affecting many. This fear can lead people to cling to simplistic explanations or avoid challenging ideas, which in turn hold back individuals, groups and communities. At its core, lifelong learning isn’t just about acquir

"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success of your small business. One powerful way to achieve this is by gathering genuine reviews and testimonials from satisfied customers. No matter how long you've been in the game, social proof is a must-have in promoting your small business. Having concrete documentation that your work delivers results is one of the best ways to sell your servic

“Access to networks, funding, and education are some of the most significant advantages an entrepreneur can have. These are privileges...

You landed an interview - Congrats! Now the pressure is on. This is when the real work begins. Interviews are one of the hardest things...

"Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work." Vince Lombardi As an entrepreneur, the journey of building and growing your business can often feel like a solitary endeavor. You're responsible for making critical decisions, wearing multiple hats, and managing every aspect of your enterprise. Not only does this mean you're getting limited perspective and support, all of this can lead to feelings of

"The workplace has evolved. And if your leadership style hasn’t… the reality is, you’re not leading." Dr. Timothy Tiryaki The impact of a...

Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...

"You can be at the bottom of the org chart and still be a leader. Leadership is an action, not a position or title" Daniel Abrahams...

“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl Sandberg In the job market where adaptability and agility is increasingly needed, those with non-linear career paths are evolving into one of the workplace’s most valuable assets: the Generalists. Though often misjudged and mislabeled , Job Hoppers in their early career become the high-value Generalists later in their careers who bring a unique ab

People don't quit jobs. They quit bad bosses and toxic cultures. Feeling like you're at a breaking point in the workplace? You're not alone. I've been there. MILLIONS have been there: Toxic workplaces, bad bosses, chronic overwork and everyday pressures of capitalism are driving high levels of burnout, demoralization, insecurity and mental and physical suffering across the nation. But so many employees don’t feel comfortable speaking with their employer about their concerns,

As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally crafted my life to edit out the excess and the unnecessary, as well as to escape toxic capitalist conditioning, escaping the need to constantly juggle multiple projects, urgent tasks, and "important" responsibilities. Instead, I am working towards achieving the peace of leisurely mornings, the freedom to nurture my health and relationships, and

"Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. We can't base our own worthiness on others' approval. Only when we believe, deep down, that we are enough can we say, enough!” Brene Brown According to one Harvard study, 82% of professionals have difficulty saying 'no' at work due to fear of losing their ob, a change of promotion or not being seen as a team player. Setting boundaries can be difficult in our person

In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing  Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wid

"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a row, over half of the more than 3,000 marketers responding to Marketing Week ‘s Career Survey identify STRATEGY as the most undervalued skill in marketing. Having a well-defined strategy is essential for the success of any small business or solopreneur. Your strategy serves as a roadmap, providing clarity, focus, and direction and guiding your

Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should engage, influence and persuade your reader to take the action that you want them to take. To achieve this, copywriters often rely on proven frameworks that guide their writing and ensure their messages hit the mark. In this post I'll share some of the top copywriting frameworks that can help you craft compelling content 10x easier. These can a

Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...

When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...

“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.”  Roy T. Bennett The art of self-promotion is the #1 most important thing for entrepreneurs to master in order to align their businesses with their passions and values. But ask anyone who has tried- selling yourself is SO much easier said than done. In this post we'll share some strategies to help soul-preneurs enhance their confidence and effectively prom

Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...