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From Foundation to Flight: Building Sustainable Success and Growth, like Nature Intended
Meaningful growth takes time. Organic marketing is a life cycle, a journey, a process - NOT a route to immediate results and instant...
Erin Ratliff


The Long Game: Practicing Patience and Setting Realistic Expectations for Marketing Results & Growth
One of the most common (and challenging) conversations in marketing is around ROI, or the Return on Investment. Every client wants to know: "When will I see results?" "How will we measure success?" "Is this really worth the cost?" As marketers, it's our job to guide these conversations with clarity, transparency, and heart-felt education, beginning early on and continuing through the partnership. Whether you're a fellow marketer or a business owner considering marketing suppo
Erin Ratliff
Slice, Dice & Squeeze the Most Out of Your Marketing Efforts Through Content Refreshing & Repurposing
"Content repurposing is about getting the maximum return from every single piece of content you create." Amy Woods As a soulpreneur, your...
Erin Ratliff


The '7 Deadly Sins' That Soulpreneurs Commit in Self-Sabotage (And How to Break Free)
"Self-sabotage is when we say we want something and then go about making sure it doesn't happen." Alyce Cornyn-Selby Entrepreneurship is a sacred calling—part ambition, part artistry, and part survival. But in the pursuit of freedom and success, many founders unknowingly fall into patterns that sabotage their growth. These “deadly sins” aren’t just bad habits—they’re spiritual and strategic misalignments that drain energy, stall momentum, and dim the fire that sparked the bus
Erin Ratliff


How to Write an 'About' Page or Social Bio That Actually Sells. Hint: It’s Not Really About You!
"The purpose of your life is to discover your Gift. The work of your life is to develop it. The meaning of your life is to give your gift...
Erin Ratliff


The Power of Repetition: Why Content Creators Should Say It Again (and Again and Again)
“If you want to be understood—repeat. If you want to be remembered—repeat. If you want to create impact—repeat.” Donald Miller Worried...
Erin Ratliff


From Fearful to Fearless: Unpacking & Overcoming The Fears On Your Path to Soulpreneurship
“Feel the fear and do it anyway.” Susan Jeffers I was TERRIFIED to start my online business. It was one of the scariest decisions I’ve ever made. No guaranteed paycheck, no built-in support systems, no savings. Just me, my skills, and my mindset. For the longest time, fear held me back from taking risks. As a result I stayed small, stuck, stagnant. Safety was the top priority. But one day I realized that if I kept letting fear control me, then nothing in my life would change
Erin Ratliff


How to Identify the Divergents & Disruptors of the Workplace (and the World)
"Now is the time for revolutionaries who rebel through art , creativity and healing rather than destruction. Everything that has made you an outcast in the old world has prepared you to be a leader in the new one." James Mcrae From the moment we take our first step outside the lines, society teaches us that being different is dangerous. Questioning the status quo? Too risky. Breaking the mold? How dare you make others uncomfortable. And yet, time and again, the rebellious peo
Erin Ratliff


The Silent Killer: Recipes & Remedies for Burnout For Both Entrepreneurs & Employees
"Burnout is the manifestation of cognitive dissonance meeting emotional disassociation in a hustle and grind culture that rewards perfectionism." Dr. Chris Lee So many people choose a false sense of safety, the path of predicatability, the course of comfort. But you're different. You long for sacred reciprocity: to wake up feeling like you had a choice in how your day unfolds. The freedom you crave is a desire for a better transaction of your energy, a deeper respect and rev
Erin Ratliff


The Future of Work in the Age of Aquarius: A Paradigm Shift for Entrepreneurs, Employers & Employees Everywhere
As we transition further into the Age of Aquarius—a time astrologically associated with innovation, technology, humanitarianism, and...
Erin Ratliff


The Remote Work Revolution: Why Workplace Flexibility is a Win-Win for Everyone
Working from home is more effective than most people realize, especially when it's structured right and combined with good management. The world is changing rapidly, from the inside out. A global paradigm shift has awakened the masses on what truly matters in life: health, happiness, authenticity, autonomy, alignment, creativity, purpose and passion. Make no mistake about it: The employers who figure out how to meet these needs of modern workers are those who will be winning
Erin Ratliff


Thickening Your Skin & Building Your Backbone: How to Protect Yourself from Online Criticism, Bullying & Harassment
The internet is a powerful platform for entrepreneurs and small businesses to grow, connect, and thrive. It offers endless opportunities to build your brand, reach a wider audience, and share your unique perspective. Unfortunately as you build your digital presence, you also open yourself up to many unsupportive critics or toxic people who aim to undermine your efforts. In this post I'll share how to protect your inner peace, and your brand, on the digital battlefield. Have a
Erin Ratliff


PSA: Your 'Dream Job' Is Just That... A Dream
"I do not have a dream job, I do not dream of labor.” Maya Angelou Let’s get this out of the way: Your dream job doesn’t exist. There, I said it. We’ve been fed a narrative that there’s one perfect job out there waiting for us — the one that will light us up every morning, feel like play instead of work, and fulfill every deep need for purpose, creativity, meaning, and wealth. But for most of us? That job is a myth, or a reality only available to a privileged few. And chasing
Erin Ratliff


Purpose Over Profit: How to Reimagine Entrepreneurship & Build an Ethical & Sustainable Business Model That Breaks Free from Capitalism
"Capitalism cannot reform itself. It is doomed to self-destruction. Universal selfishness will never bring social good to all." WEB Dubois Newsflash: Capitalism is killing us. It is a harmful system built on exploitation,oppression, power imbalances and systemic inequalities that have shaped our society and culture for generations. It 's an unsustainable system that is destined to fail, and we're seeing that all around us today. Capitalism has robbed us, our colleagues and c
Erin Ratliff


The Career Crossroads: Navigating the Choice Between Employment & Entrepreneurship
Picture this: You're suddenly unemployed and there is a blank slate in front of you: a rare opportunity where you can write your OWN future for a change. Which path will you take? Going back to the familiar hell of the 9-5 life, or venturing into the terrifying unknowns of self-employment. For millions of creative professionals, going back to a job, or starting their own business is the Ultimate Career Dilemma. But not everyone is on the same playing field. For many, the ri
Erin Ratliff


My Professional User Manual: The Dos & Don'ts of Working With Me
"Clarity is Kindness." Brene Brown Welcome! I’m passionate about creating an open, honest and heart-led foundation for collaboration. I’m...
Erin Ratliff


Stuck or Stagnant at Work? How to Find Your Momentum & Motivation Again
“Feeling lost, crazy and desperate belongs to a good life as much as optimism, certainty and reason.” Alain De Botton Like everything in life, there is an ebb and flow to our energy. Our motivation and momentum when it comes to our careers is no different. There are times when moving forward feels like an uphill battle, and other times when the spark of inspiration within us has never felt more alive. If you've ever felt stuck or lost at work, you're not alone. This feeling
Erin Ratliff


The Most Important Professional Leadership Skill: How to Run An Effective Meeting
“If you can’t run a good meeting, what kind of leader are you? The majority of meetings should be discussions that lead to decisions."” Patrick Lencioni Meetings are a cornerstone of collaboration in any organization, yet they are one of the most disliked parts of the workday. Meeting-mania is deeply ingrained in many workplace cultures but it's possible that meetings are actually hurting us more than they're helping us? A staggering 67% of executives consider meetings to be
Erin Ratliff


Overcoming Toxic Professionalism: The Power of Authentic Action from Change-Agents & Disruptors
Unpopular opinion: professionalism is a byproduct of white supremacist culture. In countless workplaces, there is culture of “toxic...
Erin Ratliff


How to Design, Align and Refine Your Sacred Offerings for Sustainable Success
The business of your dreams starts with building an offer you’re proud of. When you align with your authentic gifts and package them...
Erin Ratliff
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