damselfly digital

" Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." Amy Jo Martin Over the years,...

Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...

"Content is the atomic particle of all digital marketing." Rebecca Lieb Content marketing is a one of the most committed undertakings in...

"The most common form of despair is in not being who you are." Kierkegaard Entrepreneurship isn't just about strategy and innovation; it's about forging genuine connections, fostering community and making a real lasting impact on others lives. In this digital age where your personal brand is everything, there are three approaches that can propel you to success: allyship, authenticity, and activism. So many entrepreneurs struggle with finding and using their voice - never hit

Entrepreneurs With A Completed Business Plan Are 260% More Likely To Start Your Business GoBusinessPlan As a solopreneur or small biz founder, having a solid foundation of business systems and processes can give you the confidence and peace of mind so that you can focus on building your brand. And while it’s tempting to push off the overwhelming/serious/"boring" stuff for later, it is much wiser to set up your business correctly in the first place, than it is to solve a very

It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...

"Price is what you pay. Value is what you get." Warren Buffett Discussions around pricing can be awkward and uncomfortable to navigate for both client and the freelancer/contractor. But it doesn't have to be that way. Clients, your goal is to find a service provider who can solve your business problem in the most affordable and efficient way possible. For contractors and freelancers, your goal is to express your value in a way that booking is a "no brainer" for your potentia

There are a lot of things that can make or break you as a budding small business and your ONLINE PRESENCE is definitely one of them....

When life hands you lemons, go freelance. Like so many, I fell into freelancing accidentally and thus, quite reluctantly. I had actually...

Every solo-preneur has a different approach to business. Some like to jump in and figure it out as they go, while others prefer a more...

What goes into delivering fractional/freelance marketing services? A LOT. Behind every deliverable, there lies a wealth of hidden work,...

Did you know that 50% of consumers consider a company’s website design crucial to their opinion of that brand? (Top Design Firms)...

"The privilege of a lifetime is being who you are." Joseph Campbell Whether you like it or not, and whether you believe it or not -- you already have a personal brand. Personal branding  is the process of creating a specific identity and reputation for yourself. And believe. it or not, this is just as important to your success as building your sales funnel in attracting, nurturing, connecting with and converting customers. To many, the idea of personal branding feels uncomfor

Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their...

Whether you're publishing a static post on LinkedIn, a reel on Instagram, or sending an email pitch, the secret to going viral or getting a sale is to immediately get your reader's attention. How do we do this? With a great HOOK. The bulk of your content might be awesome, but if you’re slacking on your hooks, your audience simply won’t get to it. In this post we'll go over why hooks are the key ingredient to successful copywriting and provide some examples to uplevel your cop

You can have the best product or service in the world, but if the way you present it online is crap, then your customers are gonna opt...

The world of marketing is full of complex concepts, confusing lingo, and advanced terminology. Understanding the alphabet soup of...

Love it or hate it, social media is a VITAL marketing tool for coaches, healers, and practitioners wanting to grow their digital presence...

"If you're avoiding failure, you're avoiding success." Jonathon Mann Maintaining a positive mindset is essential for busy soul-preneurs navigating the turbulent seas of running a small business. As healers, coaches and spiritual guides, you already know the power of positive affirmations for your clients. But don't overlook them in your own arsenal! The entrepreneurship journey comes with on-going challenges, uncertainties, and moments of self-doubt, shame and guilt. Empoweri

"Your brand isn’t what you say it is, it’s what Google says it is." Chris Anderson Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can your customers. A quality website is integral for healers, coaches, and health/wellness practitioners as it not only communicates your brand and your important mission and offerings, but it also contributes to your rankings in the search engines. With the rise