top of page
Search


Harmonizing Digital Spaces: How to Apply the Principles of Feng Shui To Your Website
Did you know that 50% of consumers consider a company’s website design crucial to their opinion of that brand? (Top Design Firms)...
Erin Ratliff


YOU Are Your Niche: How to Craft An Authentic & Aligned Personal Brand
"The privilege of a lifetime is being who you are." Joseph Campbell Whether you like it or not, and whether you believe it or not -- you...
Erin Ratliff


The Numbers Don't Lie: 10 Meaningful Marketing Statistics To Support Your SEO, Content & Social Media Strategy
Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their...
Erin Ratliff


Decoding The Jargon: Your Guide to Essential Marketing Acronyms
The world of marketing is full of complex concepts, confusing lingo, and advanced terminology. Understanding the alphabet soup of...
Erin Ratliff


16 Positive Affirmations for Entrepreneurial Health, Wealth & Happiness
Maintaining a positive mindset is essential for busy soul-preneurs navigating the turbulent seas of running a small business. As healers,...
Erin Ratliff


To Niche or Not to Niche? The Hardest Question for Multipotentialites
"The goal is not to do business with everybody who needs what you have. It is to do business with people who believe what you believe." Simon Sinek Marketing experts will tell you that the fastest way to grow a business is to pick ONE thing to become known for. But for Neurodiverse, multifaceted, multi-passionate polymaths the decision to "niche down"/specialize or focus on a single domain can feel almost painful, like you're losing a part of your self. There is a Yin and Yan
Erin Ratliff


Mindful Marketing: Timeless Strategies for Sustainable Biz Growth
As a soulful self-starter and small business founder with limited resources, you're going to face pivotal decisions when deciding where...
Erin Ratliff


Mistakes Happen: The Wisdom & Gifts of "Failure" as an Entrepreneur
"Success is not final, failure is not fatal: It is the courage to continue that counts." This encapsulates the essence of failure — an...
Erin Ratliff


Your Time, Your Energy: Creative Ways to Supercharge Your Productivity & Efficiency
How's it going over there? If you're like most business owners, you're answer is "BUSY!" If you feel like you're always drowning in...
Erin Ratliff


Serving from Within: Heeding the Call as a Heart-Led & Spiritual Soul-prenuer
"Both Entreprenuerism and Art involve creating something that wasn't there before." Ryan Holiday The decision to go from Employee to...
Erin Ratliff


Mastering Email Marketing: How to Craft the Most Click-worthy Newsletters & Campaigns
Imagine Instagram or Facebook shut down overnight. Would you lose access to all your clients and customers? If the answer is yes, this...
Erin Ratliff


Follow Your Bliss: How to Discover, Align, and Design A Life Based Around Your Passions + Purpose
If you're anything like me, insatiably curious and always looking for new ways to improve and be more intentional, then you've spent many an hours contemplating the BIG questions in life. I'm on a never-ending quest to create a life full of freedom, fulfillment and flow! For heart-led solopreneurs, finding your purpose isn't just a personal quest—it's the compass that guides your business, shapes your brand, and connects you to your audience. In this blog post, I'll explore
Erin Ratliff


When Persistence Meets Consistency: Remarkable Results & Sustainable Success
"Never bet against the person who just keeps showing up." Sahil Bloom Newsflash: The secret to a thriving business doesn't have to do with luck, fame or following all the latest marketing trends. The secret is CONSISTENCY. It is the #1 necessity to building a thriving biz, especially when it comes to marketing and messaging yourself. So many entrepreneurs say they want success but are held back by excuses... The market is saturated... The economy is struggling... They don't f
Erin Ratliff


Unlocking Your Superpower Potential As A 'Neurospicy' Entrepreneur
"Neurodiversity may be every bit as crucial for the human race as biodiversity is for life in general." Harvey Blume It's not something I talk about openly but I am Neurodivergent. I've always known I was "different" but it wasn't until the past few years that I began to understand these differences and accept the True Me - flaws, quirks and all. Neurodiversity or Neurodistinctness refers to the natural variation in human brain functioning and encompasses several neurolog
Erin Ratliff


Mastering Metrics: How To Make The Best Data-Driven Decisions As A Soul-preneur
In this ever-changing and competitive landscape of digital marketing, entrepreneurs face both incredible challenges, and opportunities. Building a strong online presence and connecting with your target audience and achieving your overall business goals all involve leveraging one crucial element: DATA. While some soul-preneurs will prefer to make their marketing decisions based on gut feelings or intuition, tracking metrics is a more effective marketing strategy for long-term
Erin Ratliff


The Art & Science of Cold Outreach: Unlocking the Power of the Pitch and Strategic Communications
One powerful strategy to expand your network and generate new opportunities is through c email outreach. While the term "cold email" might s
Erin Ratliff


Content Planning 101: Repositories, Briefs & Outlines
Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int
Erin Ratliff


Shining Your Light: How to Overcome Your Fear of Visibility as a Heart-led Soul-preneur
As a holistic wellness practitioner and healer, having a public presence, both digitally and socially, is a vital for your success. However,
Erin Ratliff


Tried & Tested: The Ultimate List of Best (Free) Tools for Marketers & Entrepreneurs in 2024
Technology is truly a gift, if we allow it. There are countless ways that new business owners can build their businesses - all for free....
Erin Ratliff


Why A Professional (HUMAN) Marketer is 100% Worth Investing In For Your Soulful Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff
bottom of page