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Looking for a Job? Think Like a Marketer! How to Compete (and Win) in a Crowded Market
“We are CEOs of our own companies: Me Inc. Create a message and a strategy to promote the brand called You.” Tom Peters Most of us are taught to think about job searching as a simple exchange: find a job, submit a résumé, interview, and hope someone chooses you. But in a highly competitive job market there's a more strategic way to look at it: As a high-stakes marketing campaign. If you’ve ever worked in marketing, you already understand the fundamentals of conversion: Identi
Erin Ratliff


Push, Pull, or Surrender: When the Job Market Stops Working for You, Maybe It's Time to Work for Yourself
“Everyone wants a great career, but don’t miss your life on the way to work.” John McEnroe Across the globe, countless experienced professionals are facing the realities of today's job market: hundreds of applications, automated screenings, endless interview rounds, and months of silence. They're doing everything they're told to do and still struggling to find an opportunity. After more than a year of navigating this exhausting cycle myself, I've realized that employment isn'
Erin Ratliff


Ace The Interview with These Essential Tips, Tricks & Strategies for Success
You landed an interview - Congrats! Now the pressure is on. This is when the real work begins. Interviews are one of the hardest things to do: You've got to impress someone you've not met before, in a short space of time, knowing full well they're judging you against their agenda/points throughout. With a little preparation and planning you can ensure you stand out from the crowd of candidates. In this blog, we’ll cover essential tips for acing your interview and guide you t
Erin Ratliff
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