top of page
Search


Thickening Your Skin & Building Your Backbone: How to Protect Yourself from Online Criticism, Bullying & Harassment
The internet is a powerful platform for entrepreneurs and small businesses to grow, connect, and thrive. It offers endless opportunities to build your brand, reach a wider audience, and share your unique perspective. Unfortunately as you build your digital presence, you also open yourself up to many unsupportive critics or toxic people who aim to undermine your efforts. In this post I'll share how to protect your inner peace, and your brand, on the digital battlefield. Have a
Erin Ratliff


Purpose Over Profit: How to Reimagine Entrepreneurship & Build an Ethical & Sustainable Business Model That Breaks Free from Capitalism
"Capitalism cannot reform itself. It is doomed to self-destruction. Universal selfishness will never bring social good to all." WEB Dubois Newsflash: Capitalism is killing us. It is a harmful system built on exploitation,oppression, power imbalances and systemic inequalities that have shaped our society and culture for generations. It 's an unsustainable system that is destined to fail, and we're seeing that all around us today. Capitalism has robbed us, our colleagues and c
Erin Ratliff


The Career Crossroads: Navigating the Choice Between Employment & Entrepreneurship
Picture this: You're suddenly unemployed and there is a blank slate in front of you: a rare opportunity where you can write your OWN future for a change. Which path will you take? Going back to the familiar hell of the 9-5 life, or venturing into the terrifying unknowns of self-employment. For millions of creative professionals, going back to a job, or starting their own business is the Ultimate Career Dilemma. But not everyone is on the same playing field. For many, the ri
Erin Ratliff


My Professional User Manual: The Dos & Don'ts of Working With Me
"Clarity is Kindness." Brene Brown Welcome! I’m passionate about creating an open, honest and heart-led foundation for collaboration. I’m...
Erin Ratliff


Stuck or Stagnant at Work? How to Find Your Momentum & Motivation Again
“Feeling lost, crazy and desperate belongs to a good life as much as optimism, certainty and reason.” Alain De Botton Like everything in life, there is an ebb and flow to our energy. Our motivation and momentum when it comes to our careers is no different. There are times when moving forward feels like an uphill battle, and other times when the spark of inspiration within us has never felt more alive. If you've ever felt stuck or lost at work, you're not alone. This feeling
Erin Ratliff


The Most Important Professional Leadership Skill: How to Run An Effective Meeting
“If you can’t run a good meeting, what kind of leader are you? The majority of meetings should be discussions that lead to decisions."” Patrick Lencioni Meetings are a cornerstone of collaboration in any organization, yet they are one of the most disliked parts of the workday. Meeting-mania is deeply ingrained in many workplace cultures but it's possible that meetings are actually hurting us more than they're helping us? A staggering 67% of executives consider meetings to be
Erin Ratliff


Overcoming Toxic Professionalism: The Power of Authentic Action from Change-Agents & Disruptors
Unpopular opinion: professionalism is a byproduct of white supremacist culture. In countless workplaces, there is culture of “toxic...
Erin Ratliff


How to Design, Align and Refine Your Sacred Offerings for Sustainable Success
The business of your dreams starts with building an offer you’re proud of. When you align with your authentic gifts and package them clearly, your dream clients will finally be able to find you, hire you and be helped by you. It's a common misconception that in order to be successful as a solopreneur that you'll have to push and hustle and grind, force yourself into a mold, suck it up to get things done, excert effort and maximizing revenue, constantly scaling upwards at all
Erin Ratliff


Your Reputation, Your Reviews: A Solopreneur's Guide to Collecting Testimonials & Social Proof
"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success of your small business. One powerful way to achieve this is by gathering genuine reviews and testimonials from satisfied customers. No matter how long you've been in the game, social proof is a must-have in promoting your small business. Having concrete documentation that your work delivers results is one of the best ways to sell your servic
Erin Ratliff


Beyond Grit & Resilience: Examining How Privilege Shapes the Path to Entrepreneurship
“Access to networks, funding, and education are some of the most significant advantages an entrepreneur can have. These are privileges...
Erin Ratliff


Ace The Interview with These Essential Tips, Tricks & Strategies for Success
You landed an interview - Congrats! Now the pressure is on. This is when the real work begins. Interviews are one of the hardest things...
Erin Ratliff


Collective Brilliance: How to Enhance Your Entrepreneurial Success through Mastermind Communities & Collaboration
"Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work." Vince Lombardi As an entrepreneur, the journey of building and growing your business can often feel like a solitary endeavor. You're responsible for making critical decisions, wearing multiple hats, and managing every aspect of your enterprise. Not only does this mean you're getting limited perspective and support, all of this can lead to feelings of
Erin Ratliff


Ignite, Inspire & Transform: The Pillars of Conscious Leadership
"The workplace has evolved. And if your leadership style hasn’t… the reality is, you’re not leading." Dr. Timothy Tiryaki The impact of a...
Erin Ratliff


Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define your target audience and create an authentic brand that mirrors your unique essence while resonating with your ideal clients. In order to thrive as a conscious entrepreneur, you must find complete alignment with your offerings and messaging, and your customers needs and wants. Forging a deep connection and understanding doesn't happen overnig
Erin Ratliff


How The Marketers of Today Are the Most Likely Leaders of Tomorrow
"You can be at the bottom of the org chart and still be a leader. Leadership is an action, not a position or title" Daniel Abrahams...
Erin Ratliff


From the 'Job Hopper' to the Generalist: Why Versatility is Your Career Superpower
“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl Sandberg In the job market where adaptability and agility is increasingly needed, those with non-linear career paths are evolving into one of the workplace’s most valuable assets: the Generalists. Though often misjudged and mislabeled , Job Hoppers in their early career become the high-value Generalists later in their careers who bring a unique ab
Erin Ratliff


Less is More: How to Incorporate Minimalism & Simplicity into Your Soulful Small Biz
As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally crafted my life to edit out the excess and the unnecessary, as well as to escape toxic capitalist conditioning, escaping the need to constantly juggle multiple projects, urgent tasks, and "important" responsibilities. Instead, I am working towards achieving the peace of leisurely mornings, the freedom to nurture my health and relationships, and
Erin Ratliff


From Burnout to Boundaried: How Multipreneurs Can Protect Their Peace at Work
"Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. We can't base our own worthiness on others' approval. Only when we believe, deep down, that we are enough can we say, enough!” Brene Brown According to one Harvard study, 82% of professionals have difficulty saying 'no' at work due to fear of losing their ob, a change of promotion or not being seen as a team player. Setting boundaries can be difficult in our person
Erin Ratliff


Before You Hire A Marketer or Comms Person, Here's Everything We Want You To Know
In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wid
Erin Ratliff


The Secret to Success? Your STRATEGY
"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a row, over half of the more than 3,000 marketers responding to Marketing Week ‘s Career Survey identify STRATEGY as the most undervalued skill in marketing. Having a well-defined strategy is essential for the success of any small business or solopreneur. Your strategy serves as a roadmap, providing clarity, focus, and direction and guiding your
Erin Ratliff
bottom of page