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Overcoming Toxic Professionalism: The Power of Authentic Action from Change-Agents & Disruptors
Unpopular opinion: professionalism is a byproduct of white supremacist culture. In countless workplaces, there is culture of “toxic...
Erin Ratliff


How to Design, Align and Refine Your Sacred Offerings for Sustainable Success
The business of your dreams starts with building an offer you’re proud of. When you align with your authentic gifts and package them...
Erin Ratliff


Your Reputation, Your Reviews: A Solopreneur's Guide to Collecting Testimonials & Social Proof
"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success...
Erin Ratliff


Beyond Grit & Resilience: Examining How Privilege Shapes the Path to Entrepreneurship
“Access to networks, funding, and education are some of the most significant advantages an entrepreneur can have. These are privileges...
Erin Ratliff


Ace The Interview with These Essential Tips, Tricks & Strategies for Success
You landed an interview - Congrats! Now the pressure is on. This is when the real work begins. Interviews are one of the hardest things...
Erin Ratliff


Collective Brilliance: How to Enhance Your Entrepreneurial Success through Community & Collaboration
"Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work." Vince...
Erin Ratliff


Ignite, Inspire & Transform: The Pillars of Conscious Leadership
"The workplace has evolved. And if your leadership style hasn’t… the reality is, you’re not leading." Dr. Timothy Tiryaki The impact of a...
Erin Ratliff


Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...
Erin Ratliff


How The Marketers of Today Are the Most Likely Leaders of Tomorrow
"You can be at the bottom of the org chart and still be a leader. Leadership is an action, not a position or title" Daniel Abrahams...
Erin Ratliff


From the 'Job Hopper' to the Generalist: Why Versatility is Your Career Superpower
“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl...
Erin Ratliff


Less is More: How to Incorporate Minimalism & Simplicity into Your Soulful Small Biz
As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally crafted my life to edit out the excess and the unnecessary, as well as to escape toxic capitalist conditioning, escaping the need to constantly juggle multiple projects, urgent tasks, and "important" responsibilities. Instead, I am working towards achieving the peace of leisurely mornings, the freedom to nurture my health and relationships, and
Erin Ratliff


From Burnout to Boundaried: How Multipreneurs Can Protect Their Peace at Work
"Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. We can't base our own...
Erin Ratliff


Before You Hire A Marketer or Comms Person, Here's Everything We Want You To Know
In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wid
Erin Ratliff


The Secret to Success? Your STRATEGY and Plan
"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a...
Erin Ratliff


The Top Copywriting Frameworks & Formulas Every Marketer Should Know
Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should...
Erin Ratliff


The Hierarchy of Needs: A Guide for Small Brands and Businesses to Support Marketing & Communications
Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...
Erin Ratliff


Breaking Down The Differences between Branding, Marketing, Communications, PR and Sales
When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...
Erin Ratliff


An Insider's Guide to Crafting the Perfect Press Release & Earning Media Coverage
Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...
Erin Ratliff


Hack the Algorithms: Dozens of Social Media Strategies To Boost Engagement and Reach
" Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." Amy Jo Martin Over the years,...
Erin Ratliff


Demystifying Public Relations (PR): A Beginner's Guide to Building Your Brand's Image
Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...
Erin Ratliff
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