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  • Writer's pictureErin Ratliff

How the Human Design System Can Help You Put the 'Soul' in 'Soulpreneur'

If you want to find the secrets of the universe, think in terms of energy, frequency and vibration.”

Nikola Tesla

Science and spirituality both point to the same fundamental truth: the essence of humanity is energetic. When it comes to understanding the role of this universal energy in human behavior, look no further than Human Design.

When I first learned about the Human Design framework a few years ago, I was fascinated by it because it

  • allowed me to introspect even more than I already do

  • encouraged me to honor my unique energy aura and energy flows in making decisions and engaging with the outside world

  • reflected who I was - the light and dark, the struggles and insecurities and my gifts, my strengths

  • gave me permission to be all of me - unfiltered, unmasked, uncut and unapologetic

  • guided me in understanding the way I was designed to work and relate to others

  • helped me prioritize which areas of work and business I should focus on

  • opened my eyes to my true potential and purpose

  • amplified the on-going or recurring truths in my life

Human Design is a relatively new concept/system, but it is gaining popularity, especially among those on the journey of self-discovery and self-mastery.

Over the past few years, I’ve integrated HD (and it's sister system, the Gene Keys) into my life and business with transformational results. Now I'm honored to be working as a facilitator/coach and to be in service to humanity in a way that enriches others on this path.

HD is great for our personal development, but it is also one of the most powerful tools available for entrepreneurs to build and scale their heart-based, soul-led business.

What is Human Design?

Human Design is the Science of Differentiation. The philosophy originated by Alan Robert Krakower (pseudonym 'Ra Uru Hu') in following a mystical experience in 1987. It combines Vedic astrology, the I Ching, Kabbalah and Chakra system.

Think of Human Design as...

  • Your energetic blueprint or map which has been inside of you all along.

  • Your personal navigation system - something clear and steady to tell you where to go, what to do, who to be.

  • Your roadmap to enjoyment, enlightenment and empowerment.

  • Your guidebook and unique set of instructions to create conscious, intentional choices towards a happier more balanced life.

  • Your body's owner's manual describing how you interact with the world through the electromagnetic forces in your auras

Basically, just like our physical bodies have a unique genetic code, so do our spiritual bodies. And Human Design system allows us to crack this code WIDE open.

Unlike a personality test that could interpret you in a specific and temporary emotional state, HD defines your universally fixed energies - ones you are broadcasting to others and also receptors where you are receiving broadcasts and transmissions from others. When you pick up or absorb someone else's energy it manifests in the form of emotions, thoughts, fears, and beliefs that ultimately do not belong to you.

Check out this post to learn the ins and outs and lingo involved in generating and interpreting an HD chart.

Human Design at Work

So many entrepreneurs make the mistake of "outsourcing" their business. They go through the motions of running our business by listening to coaches, mentors and colleagues - basically listening to everyone around them except themselves.

  • planning and visioning

  • creating our content

  • designing our offers

  • marketing our services

  • launching our programs

We push to get all of this done, pretending to enjoy it, but only finding ourselves depleted, burnt-out, feeling invisible and more confused than ever. Then we compare ourselves to others who seem to know "the secret" and our confidence only plummets further.

It’s time to ditch the conventional business advice and scale your business the way you were born to!

When you are ignoring or resisting your Design...

  • Life will always feel like an uphill battle

  • You will always be in "survival mode"

  • You will attract situations that are not right for you

It's time to break the cycle!

Business IS personal

Newsflash: One size does NOT fit all when it comes to entrepreneurism. Traditional strategies and tactics may work for some, but not all- or even most. If you've found this post, perhaps you fall in this category of creative entrepreneurs who are still searching for how to put the SOUUL in soulprenuer.

The truth is that we are all wired completely differently and no matter what kind of work we do, we have unique zones of genius - our skills, talents, knowledge, training and beyond.

  • Our Expertise

  • Our Experience

  • Our Energy

Yes, all three of these can, and should, be compensated for and monetized! We are each here with a mission to build and do incredible things in the world. Our bodies are the vessels holding our pure life-force energy, and our businesses are the vehicles to do what we love and align with our highest potential.

Stop trying to master your marketing, and start mastering your ENERGY.

Stop competing with your competition, and with yourself! Instead of chasing your clients and customers you can turn all of your valuable energy inward. Allow your own internal guidance (your unique center of truth, also called your Inner Authority) to point you to your TRUTH.

When we embody our design and show up in a way that feels perfectly grounding and energizing, it ignites a spark and supercharges our mission and our work. And from there, there is a trickle effect of magic which spreads to our clients and customers.

There is nowhere to get to. There is no one else to be. There is nothing to prove. When you connect with the wholeness of life, who you are and the greater intelligence that is larger than all of it, you’ll see it's all guiding you to operate in greater ease and flow.

Its important to understand how your physical energy operates: how you're designed to work, rest, play, produce. Maintaining and sustaining everyday life asks us to work and generate a income, take care of our homes, take care of children, educate ourselves, take care of our bodies, and have time for family and friends Just existing in this global economic system is a challenge , which means that the building of our dream life is on constant pause.

If you have a problem focusing and pursuing on the things you want to do You are not alone. Not everybody is wired to have a steady and consistent level of energy every day. When you come to grips with how your energy works best you will have the tools to avoid exhaustion and burnout AND unlock our own unique success story - full of rewards and reciprocity, flow and fulfillment:

  • effortless sales conversions

  • endlessly creative flow and inspiration

  • energizing visibility

  • optimized productivity

  • magnetic and engaging content

  • soulmate clients and dream customers

  • a meeting of your higher purpose

  • greater happiness and health

  • giving back - service and support for others in their own life journey (the icing on the cake!)

Using HD can allow you to create a completely ALIGNED business that AMPLIFIES your unique personality, energy, gifts and talents.

No more self-shame. With Human Design you get full permission to be 100% yourself - all of your perceived shortcomings, inadequacies, weaknesses, and flaws included.

A good business is a balanced combination of spirit and matter. Remember, the most important thing in business is YOU.

And as a human you are made of a variety of needs and conditions.

  • physical - food, sleep, physical activity.

  • mental - clear positive thinking, inspiration and learning.

  • emotional - dealing with fears, desires, barriers, emotional needs.

  • social - communication and supportive personal relationships with family and friends

  • spiritual - higher purpose, meaning

All these elements are in balance then the person can make healthy and harmonious decisions full of love, intention and meaning. When the person is not in energetic balance in one or more of the planes, the outcomes business reflects this.

  • Inconsistent income

  • Personal difficulties with teamembers or clients,

  • Marketing moves that do not yield the desired results

  • Feelings of burnout, frustration or resentment

That's why entrepreneurs must first learn, understand and manage themselves before they can manage their business. This involves ongoing cultivation of tools, growth, practice, investment, resources, support, collaboration and perseverance. As living entities, we need constant care and attunement to optimize their energy, and only then will our businesses embody that same vitality.

A Holistic System

Every Human Design Chart displays the energy centers of your body, which can be perceived as the bird's eye view of yourself, and thus, your business. Each center is like a portal- holding a different theme for your work, your potential. Together they provide an amazing framework for when, where and how to direct your energy.

  • HEAD: creative inspiration, ideas for content, strategy and development

  • AJNA: data systems, performance metrics, financials, marketing analytics

  • THROAT: visual and written communications, marketing content

  • G: branding, identity, voice, messaging of mission, values

  • WILL: ego, thought leadership, personal branding, mentorship

  • SOLAR PLEXUS: emotional waves, customer service/relations, team morale

  • SPLEEN: decision-making with instinct, intuition

  • SACRAL: productivity, efficiency, output, delivering, launches & offerings

  • ROOT: pressure/motivation to perform, momentum

Your Natural Energetics

Human Design traditionally divides humanity into four or five types. Each type has a specific AURA and how it is experienced, observed and perceived by others. Our type can help us create our general business structures:

  • work flows

  • sales and marketing strategies

  • offerings and programs

Each type also has a specific FREQUENCY, a distinct feeling or energetic state, in which it THRIVES and relaxes into ease and flow. This feeling is called your Signature and it should be your number one priority, as it allows you to tap into the miracle/manifestation frequency in all things.

Lastly, each type has a LIGHT side (their gifts to share) as well as a SHADOW side (their blocks to overcome)

How do I market myself? What is my best marketing strategy?

Your energy Type is your role in the world at large. It can help you determine how to market and sell yourself with the greatest ease. Say goodbye to the endless, unfulfilling cycle of doing, chasing, trying and proving. Basically, BE it, build it and your clients/customers will come!

Your aura is your marketing strategy, and so it is how you exchange energy with the world and your potential clients. It forms the structural foundation of your brand and gives you the marketing "playbook" for your business, which helps you prioritize where you should spend your time and how you should spend it in what areas of your business. You need to focus on it to brighten your aura and make it more sparkly. I'm quickly going through each of the types.

  • PROJECTORS: Your marketing playbook strategy is to prioritize doing what it takes to get seen and recognized. Moreover, being seen and recognized is all you know how to do, laying the foundation of things that help you to be seen. That means you need to be seen enough to elicit the invitation in the first place. Just make sure that you're able to be invited, that you're able to be seen.Shine your light as a guide/leader.

  • GENERATORS: As a generator, your strategy is to shine the spotlight on and inspire others with what you love to do and how you do it. You should craft your marketing strategy around what puts a spotlight on the things that light you up for generators. That is how you best exchange energy with other entities you know.Create or seek out opportunities where your potential customers and clients can ask you questions where you can tap into your genius and indirectly promote your brand. You can also use this as content creation inspiration.

  • MANIFESTORS: Your marketing playbook is your strategy to share your unique and polarizing perspectives to inspire others to take action, because, like your strategy, is to inspire others into action, so to get in front of them and say something that they either agree with or disagree with if they resonate with that. Pull them in closer to you to repel them because your gift is to inspire people to take action, so you need to be kind of ignited that helps to take action. So this is what your marketing strategy should be and your marketing playbook should be based around.Be your biggest and boldest self. Create content that is equally big, powerful, engaging and even controversial.

  • MANIFESTING GENERATORS: The manifesting generators bring so much energy to “what you do” and moreover when you're in your element. You almost give an example of what it is to be in alignment, and that is a beautiful thing, so you help other people tune themselves to that feeling and that journey of alignment. Your brand is your journey and it might be straight forward or it might be a roller coaster, but that’s OK. When you're in alignment and you're given all of these different things like potential opportunities, ideas, downloads, connections, relationships, etc. It's like being in yours. It is about how you stay in that alignment or how you navigate when you fall out of alignment, those are the things to shine the spotlight on. This is like when I'm super happy and I'm super in my element. These are the things that have thrown me out of my element, and this is how I got back into alignment.Inspire others by leading by example, showing up authentically as your genuine, real (flawed!) self and going with the flow of life.

  • REFLECTORS: Your marketing playbook strategy is all about being the voice of your community, both as a guide and as a trendsetter. You know how to deal with situations in the present moment that you see, and you know that this is how you are navigating. And then also, what do you see in the future? Like, what trends are you seeing? As a result, it’s really about being that voice that represents the community that you feel you're a part of, and being a reflector, don't worry about the lunar cycles. You don't necessarily have to do that when it comes to every marketing decision and strategy.Be empowered and discerning of others, sampling their energy before committing to work with them.

Remember, YOU are you business. Therefore making sure you are operating in alignment in with your personal energy code can ensure your business will reach its full potential.

Your Zone of Genius

How can you bring forth your unique abilities and gifts in ways that serve others and yourself at the same time?

Ask yourself...

1. What activity do I most love to do, so much that it feels fun and effortless, and I can do it for long periods of time without feeling tired or bored?

2. What activity has the greatest value for me, producing the highest ratio of ideas, inspiration, abundance and satisfaction to the amount of time spent?

3. What is a special skill I’m gifted with, that when fully realized and applied can provide enormous benefits the greater good of all?

Now fill in the blank!

I’m at my best when I’m doing ___________________ because it allows me to feel _________.

Your Professional Purpose

It's imperative to first getting clear on your higher purpose and the essence of the work you are here to do on this planet, in this lifetime.

This information will allow you to be of service in the most pure, powerful, productive, simple and sustainable way. This can bring so much prosperity, and eventually...peace.

The challenge here is that your key placement will often reveal your core wound, so it may take some time to work through in life. It could be the question you continually ask yourself, and the recurring struggles or dilemmas that come up.

Your Prosperity Sequence

Do you have a 'mental block' around your success? This may feel like fear, lack, scarcity, confusion - and sometimes. literal tightness in the chest when confronted with new opportunities or conversations around money, career, and purpose.

Unlocking the Prosperity Sequence in your Gene Keys chart can change all of that. It teaches us how to be of service to the greatest good of the world and the evolution of humanity.

This sequence is all about your calling, your role, and how to best make your mark on the world. It helps you connect to your power and prosperity. It gives you clues about

  • how and where to transmute your learning into valuable lessons for the community.

  • the types of groups and sizes of groups that you feel and in what ways you inspire them.

  • your relationship with abundance, prosperity, and money as a whole.

The four stages of the Prosperity Sequence are called the Vocation, Culture, Pearl and Brand.

Your Culture sphere (Unconscious Jupiter placement) - who is attracted to you based on your vibration. This determines your ‘fractal line’ - the group of like-minded, open- hearted companions and allies who will aid you in fulfilling your external purpose in the world, as well as open or close the inflow of money and valuable resources in your business/life.

  • Shadow/Wound frequency - attracting others who share similar blocks

  • Gift frequency- attracting others who can support your journey

  • Line keynote- what size group to work with.

Your Vocation sphere (Unconscious Mars placement) - what you're meant to do for income & prosperity, which is also your Core Wound

  • Gift frequency - your zone of genius, your calling, your most courageous living

  • Shadow/Wound frequency - denying or ignoring, postponing your calling or purpose due to fear or uncertainty

  • Line keynotes - what role you will play in living your purpose

Your Pearl sphere (Conscious Jupiter placement) - the simplest answer to your success

  • Gift frequency - the clarity that brings you back to your center and reminds you of what is really important to you.

  • Shadow/Wound frequency - how you loose sight of what is important to you and overcomplicate things - forgetting to simply be of service and to love yourself.

  • Line keynotes - your version of abundance, your core money motivation.

The culmination of this work is the Pearl, the hidden wisdom that we achieve true prosperity through Simplicity. The answer to our abundance is often so simple it is usually staring us in the face. We just have to be bold enough to look at it, and then to allow others in to help us fully transmit our power.

This is because prosperity does not exist in isolation - it requires community, connection and sharing. We only truly prosper when each part of the whole is well.

Which market/specialty am I meant to operate in?

Beyond your Pearl you can look at several other placements to understand your ideal business market and specialty. These placements align your gifts, your purpose and what others seek/request from you.

  • Your Natal/Conscious Sun (who you are)

  • Your Natal/Conscious Earth (what grounds you)

When these are combined with your Unconscious Sun + Earth, together these create your Incarnation Cross , representing the main purpose and overall vibe of your brand.

Other clues?

  • Your Natal/Conscious and Prenatal/Unconscious North Nodes (where you're going)

  • Your Natal/Conscious Mercury (what you're here to communicate & share)

  • Your Defined Centers, Gates & Lines (your triggers, your potential, your opportunities)

Together all of these key placements reveal your most aligned niche, what people will be naturally drawn to in your energy!

Alternatively, you can look at which "House" (traditional Vedic astrology) the planet of Capricorn lies in your chart.

  • 1st - You are the Brand

  • 2nd - Natural at Business

  • 3rd - Communication-based Biz

  • 4th - Family Biz

  • 5th - Creative or Entertainment-based Biz

  • 6th - Lifestyle Biz

  • 7th - Business with Partnership

  • 8th - Biz with Investors

  • 9th - Travel Business or Business Philosopher

  • 10th - The Entreprenuer

  • 11th - Community-Based Biz

  • 12th - Spiritual or Health based Biz

What is my brand identity and voice?

Your Conscious/ Personality Sun in particular can reveal the core of your being and thus your ideal brand identity and content strategy.

  • Your natural gifts

  • Your perspective

  • Your essence

  • How others see you/respond to you

  • Your magnetism

The Conscious Sun represents your biggest guiding light in this lifetime, which is super important for people like us who are purpose-driven entrepreneurs. This is the most dominant energy in your energetic design, making up almost 70% of your personality.

That is why is also known as your Life’s Work AND Brand in the Gene Keys systems. The more you tap into this energetic frequency and infuse it into your work, the more your purpose and path will unfold for you.

You can literally use the specific words and ideas that identify this gate to build your unique selling points and your business copy, content and offers.

Doing this will give your brand an incredible edge because you are embodying something so natural and authentic to you, and that will create trust and connection with your audience - a literal magic and magnetism to attract the right people toward you to buy!

This will allow you to become the ultimate authority and expert in your field.

Business Operations, Planning & Foundations

What is my ideal business model?

Looking at the Line of your Conscious/Personality Sun, as well as the most frequently occurring Lines of your other gates can reveal what type of business you'd thrive in.

  • 1st Line - The Investigator/ Researcher

  • 2nd Line- The Hermit/ Introvert

  • 3rd Line - The Martyr / Experimenter

  • 4th Line - The Opportunist/ Politician

  • 5th Line- The Heretic/Disruptor

  • 6th Line- The Role Model/Mentor

Another place to look is your Definition. This can reveal your overall approach to life- and whether you're meant to be a complete solo-prenuer, or to work as part of a team.

Which organizational and administrative systems should I put in place?

To answer this question we can look at Variables in your HD chart.

  • DIGESTION- how you process and store information

  • ENVIRONMENT- where you work best, office environment. Alternate interpretation: your stage, your path that you and your clients/audience walk together.

  • AWARENESS - how you see your business and envision it

  • PERSPECTIVE - how you plan and implement, measure and track projects. Alternate interpretation: Your audience/client - people you are here to see and serve.

If the arrow direction is Left you will tend toward traditional, masculine, active or strategic practices. (Examples: To do lists, calendars, schedules, detailed planning)

If the arrow direction is Right you will tend toward progressive, feminine, passive or abstract/creative practices. (Examples: inconsistent schedules, strikes of inspiration, seasonal calendars)

We tend to overcomplicate the structural/logistical and psychological emotional side of operating a business but remember, at the end of the day all you REALLY need is :

  • A way to solve people's problems

  • A way for people to find you

  • A way for people to pay you

How should I best spend my time? What should be under my control vs delegated out?

As a general rule, regardless of Type, the more you spend time doing what lights you up on a soul-level, the more abundance can flow to you - in all forms.

Simply ALIGN with your Type's Signature frequency - the feeling of joy, abundance and fulfillment that is unique to you! And AVOID its opposite frequency, or your 'Not-Self' theme. This isvyour lowest vibration, and the indicator that you are out of alignment or balance.

  • GENERATOR - Satisfaction (vs Frustration)

  • MANIFESTOR - Peace (vs Anger)

  • PROJECTOR- Success (vs Bitterness)

  • REFLECTOR - Surprise (vs Disappointment)

Instead of focusing on the traditional KPIs or the external, quantitative world of revenue, conversions and engagement start tracking a different more qualitative metric: Your Happiness!

What projects and tasks give you an excited, instinctual, hell-yes reaction?

What projects and tasks leave you saying "I should..." and feeling dread or anxiety?

Every day track your time and then simply ask yourself how you're feeling. Any time spent in your Not-Self theme should be out-sourced, adjusted or eliminated altogether.

Eventually all that will remain will be pure JOY and high-vibe business that you're in love with, that is authentic to you, and that comes effortlessly and easy for you.

And the best part - a business that is reciprocally rewarding, giving you the same meaning, health and happiness in return.

“Good fences make good neighbors."

Robert Frost

If you are always offering free products, advice and services, people will inevitably not value them as much. So go ahead, and make you- and your biz - one of premium exclusivity!

Our Open Centers will point to areas where we are prone to burnout, overwhelm, exhaustion and inauthenticity. This is simply because our bodies are not designed to hold the energies of others. Ironically, these open centers can also point to what problem you are here to solve for others - your product/service.

Remember establish and reinforce healthy boundaries to protect your energy. The more you value yourself, the more your clients and customers will as well. In other words, Boundaries make you more Valuable!

Creating & Launching

Should I...

Schedule this launch?

Create content?

Engage with this person?

Focus on this project?

Hone in on this offer?

Stick with this pricing?

There are endless questions every day as a business owner wondering where and how to direct your energy. It's so common to spin our wheels out and inadvertently making these decisions out of FEAR!

  • Fear of missing out

  • Fear of lack

  • Fear of unknown

Thankfully there is another way. The best course of action when you're faced with a decision or opportunity to act on is simply to follow your Type's Authority.

There are seven types of personal Authorities and each will ensure that your decisions are correct for YOU. These decisions come from the BODY, not the mind, which often goes in opposition of our life-long programming.

  • Emotional - prioritize emotional neutrality

  • Sacral - prioritize pleasure

  • Splenic- prioritize health

  • Heart- prioritize desires

  • Self Projected-prioritize authenticity

  • Mental Prjoect - prioritize environment

  • Reflectors - prioritize rhythms

Try it! From this place, you will experience so much more peace, flow, freedom, and security. The incredible feeling of pure empowerment, and everything falling into place.

Of course, knowing this will not save you from making mistakes in life and work – but it will ensure that any you do make will feel rewarding and provide you with valuable insight and wisdom. So there is no wrong answer. What a relief!

What content, programs and offerings should I make available?

To answer this we should look out at our Defined Centers, aka our "Profit Centers." These are the themes in life that will come most naturally to you and give you access to the most consistent energy and power.

  • HEAD: Share about practicality, logic and key benefits.

  • AJNA: Share how you embody what you teach, with the impact, inspiration and transformation that your offering/product will provide

  • THROAT: Share with conviction and trust.

  • G-Center: Share about direction, purpose, and vision.

  • WILL: Share your self, and practice shameless self-promotion.

  • SACRAL: Share your passion and interests enthusiastically.

  • SOLAR PLEXUS: Share in a way that will speak to their heart, feelings and emotions.

  • SPLEEN: Share how this will benefit their overall well-being, safety, security

  • ROOT: Share from a place of freedom and choice, with zero pressure or obligation.

Defined Centers are the areas where you can create and sell from, whereas your Undefined Centers are where you can guide and coach. Together you will have the clarity to direct the focus and messaging behind all of your content and offers.

What type of content should I share with my audience?

Look at your chart - do you have the following Channels activated? These hold powerful creative energy for you and can be the key to your content strategy and content pillars.

  • 39-55 Writing, emotional and spiritual depth, blogging.

  • 30-41 Poetry, emotional depth, rawness, vulnerability, social posts

  • 11-56 Storytelling, curiosities, progressions, blogging and social

  • 10-57 Designing aesthetics, visuals, IG feed

  • 1-8 Artistic self expression through design or writing, versatility

  • 20-34 Performing, captivating attention, public speaking, Reels, special events

In general, your Channels reveal That's how you do the job UNIQUELY based on your individual life force energy. It's what separates you from competitors and attracts the most aligned clients/customers.

When will my best ideas come to me?

To know when and how to harness your best ideas, look at your Awareness Variable - the top right arrow on your chart.

  • Right facing (Receptive) - ideas will come when resting, meditating, or sleeping

  • Left facing (Strategic) - ideas will come when doing or engaging in something active.

You can also look at your Crown Center. If it's...

  • Defined / Complete- you are regularly inspired and typically have consistent access to new ideas. The trick will be figuring out which ideas to follow, and which to leave alone.

  • Undefined / Open - You are only intermittently inspired and may experience frequent creative blocks or dry spells. Avoid putting pressure and simply allow inspiration to come on its own!

Lastly, you can look at your Self-Expression Gate, Gate 1. If it's...

  • Defined / Complete - You have consistent energy and the ability to create

  • Undefined / Open - You likely have intermittent energy to create depending on transits and who you're around

How can it help me attract the most aligned clients?

Looking at your Profile can tell you what your best marketing strategy is:

  • Right Angle Profiles (1/3, 1/4, 2/4, 2/5, 3/5, 3/6, 4/6): Shine your light and focus your content on aligning, improving, and promoting your unique talents and skills.

  • Left Angle Profiles (5/1, 5/2, 6/2, 6/3): Focus your content on service and your larger social impact.

  • Fixed Profile (4/1): Have fun and seek out our own joy and pleasure, Lead and inspire others by example

Collaboration & Connection

Marketing is all about building relationships. Human Design helps us to understand and maximize these relationships to their full potential, especially through our communications and interactions.

When we see other's strengths and weaknesses it allows you to meet them with more understanding and compassion. In this way, Human Design can make us better leaders, facilitators, coaches and consultants.

Each design type has a distinct purpose and influence/impact on those around them. Understanding the type of your clients and/or your team members is essential in leveraging everyone's strengths in project/program management, efficiency/systems improvement and to know whether they are ultimately the best leaders, managers, workers, supporters or followers!

We can ultimately see each person's "Compatability Code" by looking at their Lines. This can reveal they're strongest values and how they build connection, trust or intimacy to allow the greatest alignment.

"Once you have purified your own heart, and weeded some of your wounds, then you are ready to be put to work for the universe. We are simply not designed to do everything. There are certainly people who have many gifts, but the essence of prosperity is relatedness – it is about working creatively in union with others – with your soul group or ‘fractal’."

Richard Rudd

In summary, there are specific people in the world who can provide each type with the healthiest, most supportive relationship, fully accepting their unique strengths and weaknesses without judgement and allowing them to be their best, most authentic selves. You'll know there is a "match" when both parties are

  • honoring their most truthful individual energy/power in alignment with their Design

  • bringing out the best in eachother's charts.

  • encouraging eachother to be bigger and bolder, or to rest when needed

  • respecting eachother's boundaries and limits

  • encouraging eachother to trust intuition

  • allowing eachother to feel fully seen, heard, understood, appreciated, welcome and wanted

There are upsides to any combination of design types working together. What a gift to be able to find a client or team match where every exchange feels reciprocal and rewarding!

Client Relationships

It is fun and inspiring to work closely with clients, and to see how our Human Design charts, our energy fields, and soul paths blend and weave together - how it feels and how they allow us to see and experience each other.

Team Relationships

Delegation could be the answer for your business to thrive. Consider a virtual assistant or online business manager to support you in projects, admin tasks, and social media management.

You'll simply need to hone in on your needs before hiring someone:

  • project vs task support

  • contrasting vs aligned perspectives and experiences

  • collaboration vs execution

What is my ideal offering to the world?

To answer this question we can look at your Circuitry, which can reveal our larger impact on the world. There are three primary circuit groups which can help you discover

  • Individual - Self Empowerment and Creativity

  • Collective - Community Sharing

  • Tribal - Community Safety

Remember, each type has unique gifts and talents to contribute to the world, but each type also has faults and flaws. Our open gates and centers literally depict our incompleteness. These shadows and shortcomings will always hold us back from our bigger potential and impact- no matter how much inner work we try heal.

So our only way around our weaknesses is to collaborate and connect with others.

Looking at the Undefined/Open and Defined/Closed centers of our clients is one way that we can tune into and support them. These centers can give valuable insight into what they are experiencing, especially as we may not have access to that energy in our own charts.

⁣⁣This work reminds us...

  • We are each parts of the whole.

  • The most amazing energetic exchange happens in relation to others

  • The interaction of all design types will ultimately allow the world to thrive

  • We need others to offset our weaknesses with their strengths

There will be an innate electromagnetic attraction between people. Someone with a hanging gate is always attracted to people who have the other half of the channel.

So surround yourself with a community or team whose gates and channels complement your own and who share the same values and visions!

“I can do things you cannot, you can do things I cannot; together we can do great things.”

Mother Teresa

Abundance & Success

Regardless of your HD type, you have a birthright to abundance. We're all here to FEEL wealthy! Note "feel" has nothing to do with the actual amount in your bank account...therefore YOU define and decide your own definition of success!

Human Design relates to your success because of your personal energy frequency. Money is energy, just as WE are energy. So we must embody the energy of abundance in 5D in order to achieve it in the 3D physical realm.

What is my ultimate focus and direction in life?

To feel fulfilled and purposeful, aim to focus your attention on following the path designated by the gates of your North Node or "North Star"

This isn't going to come easily or naturally. It will push you beyond your comfort zone, which is typically represented by your natal South Node. This is everything you've learned and mastered in this lifetime, and previous ones. It's a familiarity which you may cling to for fear of the unknown, causing limiting patterns, overactivity or imbalance. Time and experience will ask you to soften and release this as you move towards new territory - your Northern energy.

Doing all of the above will require stepping outside your comfort zone. “Because the north node is a point that you will not have developed naturally, it’s possible that you’ll bring it toward you by way of partners, friends, or other more passive opportunities that flesh out your personality,” says Hardy. “It’s a place in your chart that you will not naturally pursue in an active way; instead, you will likely be pulled there through partnerships, friendships, or job opportunities.

How will I know if I am successful or not?

To discover your unique definition of abundance, go back to your Type's Signature Frequency (Satisfaction, Peace, Success, or Surprise) but also to your two Profile lines (and any others that frequent your chart). You'll see there is so much abundance that has nothing to do with money!

Your Profile helps you create connections and how you connect to people around you—existing clients, potential clients, customers, etc. Think of it as the vehicle through which you offer your services and it also impacts your messaging and your offers.

Your profile consists of two numbers:

  • The first number is your Consciousness/Personality: the role you see as your strength and feel comfortable stepping into

  • The second number is your Unconsciousness/Design: how others see you and connect with you. It’s something you might not even see for yourself.

What do the lines represent generally?

  • Line 1 is all about your foundation of knowledge and how you weave different bodies of thought and modalities together.

  • Line 2 is about going all-in on what you’re gifted at and allowing others to be awed and inspired by how you use your gifts.

  • Line 3 is all about using trial and error to experiment, grow, and push the boundaries of your field.

  • Line 4 is all about creating and nurturing personal connections and community.

  • Line 5 is all about using your knowledge and experience to create effective, efficient solutions

  • Line 6 is all about using your life experience to guide and mentor others to help them to learn and grow.

What are the indicators I am moving in the "wrong" direction?

Burnout or procrastination are results of using our energy incorrectly and not working with our energetic capacity. Look at the following Centers to identify the energetic experiences (blocks, stressors) that may be holding you back from your highest potential.

Spleenic Gates: Fear of...

  • 48: Inadequacy

  • 57: Future

  • 44: Repeating Mistakes

  • 50: Falling Through With Responsibilities/Obligations

  • 32: Failing

  • 28: New Challenges

  • 18: Judgement from Others

Root Gates: Pressure to...

  • 58 - Be Perfect and Improve

  • 38 - Pursue Purpose in Life

  • 54 - Achieve

  • 53 - Begin

  • 60 - Mutate or Change

  • 52 - Concentrate

  • 19 - Fulfill Basic Needs

  • 39 - Pursue Spirituality and Passion in Life

  • 41 - Feel/Experience

You can also look at whether these centers are Defined or Undefined, determining your level of alignment. Each will carry a Shadow that is either Yin (repressive) or Yang (overactive).

Sacral & Root Shadow/Misalignment:

  • Defined: Burnout, exhaustion, frustration, stress, urgency, infertility, hyperactivity/hypervigilance, guilt, shame, depression, Not taking rest

  • Undefined: Poor boundaries, saying yes to all, feeling pressured, overcompeting with others, Hopelessness, Inability to relax, Feeling lazy or guilty, Feeling the need to earn

Am I living up to my true worth and value?

Low self-worth, not understanding one's value, is one of the most common experiences of entrepreneurs. As a result we experience scarcity mindset or abundance insecurity. There are two primary Centers that are usually attributed to this low vibration:

  • Heart Center

  • G-Center

Both of these Centers are vulnerable to the false-self or "monkey mind" conditioning which can lead to energy imbalances and thus our ability to make money.

  • Overinflated Egos & Superiority Complexes: feeling entitled to more than what you are actually giving, overcharging for services leading to inconsistent clients

  • Deflated Egos & Inferiority Complexes: giving more than receiving back, undercharging for services leading to unsustainable clients

Mental pressure is another common "ailment" of entrepreneurs. This is usually due to an Open Head/Crown Center and usually manifests as the following energy blocks which impede the flow of abundance

  • Fears and limiting beliefs

  • Ignoring or overriding your intuition

  • Being reactive and going into survival mode

The antidote for all of these entrepreneurial challenges? Mindfulness! Awareness is Growth. Clarity is Power. Release is Renewal. The simplest answer always lies within.

It is common for your Not-Self Frequency to arise when not Selling authentically -it triggers a need and pressure for results or external validation. It's important to always market yourself from a place of 'soul service' instead.

How do I attract the most abundance and success?

First, Stop separating yourself from your desires.

If you continue believing you need to be "more" in order to hit the income level or call in the clients, you are an energetic mismatch for them coming in NOW.

When you are in alignment with your design and living by your Strategy and Authority, you can channel that "future frequency" - a version of yourself who already is who you aspire to be, and already has the things you desire.

So, TODAY act as if...

  • you have the number of followers that you dream of

  • you have the income that you dream of

  • you have the savings that you dream of

  • you have the clients that you dream of

  • your offers are completely booked

  • your calendar is completely full

Treat your content as important. Invest in high-level programs earning at the income level you aspire to.

Acting "as if", is NOT pretending because You must first FEEL it deeply, energetically - which is REALITY, not an illusion.

In this way, Human Design reminds us to...

  • Separate from the ego-writing of the mind in order to shift out of fear/survival mode into Creation and Alignment mode.

  • Heal our relationship to ourselves in order to heal our relationship to Wealth

  • Invest in ourselves and believe that the money always flows to us when we live & serve others intentionally from our design.⁠

  • Tap into the Feminine - letting go of defenses, removing need for instant gratification, stimulation or validation, releasing motives and expectations, opening self to RECEIVE

  • Live in the NOW. Your frequency in the present moment is the only thing that matters.

Self-understanding, self-healing, self-acceptance and self-mastery are the routes to manifesting success in business- and life. Our past-life conditioning will make this process very uncomfortable in the beginning, but in time we can achieve a beautiful and sustainable way of reaching our highest potential.

One of the most powerful things following our design, our strategy and authority will do is remove us from our standard operation in Logic, which is always entangled with constraining, limiting stories about effort, time, and our belief of what's possible. This greatly limits how potent our manifestation/magnetism power is.

  • LOGIC energy: "I am taking this action because I believe I will get this result"

    • Results/outcomes: Stagnation, slow improvement, inconsistent change

  • SPIRIT energy: "I am taking this action because I love doing it and ultimately believe I am a match for something bigger and better."

    • Results/outcomes: Alignment, Quantum leaps, big transformations, consistent flow, inner truth

Cleaning up conditioning, our programmed attachments to these logical illusions and stories is crucial. We must make ourselves open to Divine Frequency doing the "hard work" for us, trusting that we are deeply supported by the Universe in all of our actions, small and large.

The Grand Experiment

As you can see, there are an endless number of ways to tweak and adjust your business in order to become a better energetic match with your Design.

The best part of Human Design is the freedom to interpret the framework as you wish.

You always get to decide what is right for you and HD provides you with the awareness, tools support on what that might look like.

It's all about trying different things til you find something that works and feels good from the inside, out!

Our profile Lines show us that we are designed to learn through experimentation. We’re not designed to get it “right” or “perfect” when we are learning, growing or evolving.⁠

In fact, we are designed to struggle and grapple as these are essential parts of the learning and growing process.⁠

Unfortunately our society values and celebrates perfection more than progress. If we don’t get it “right” the first time, we feel like we’ve failed.⁠ We may prematurely jump ship, quit or abandon our passions or relationships, or positive lifestyle changes that ultimately would benefit us.

HD...My Way

All marketing data points to the fact that when clients/customers Know, Like and Trust us - then they BUY. And to get there we must be confident, authentic and true in ourselves.

So it turns out, listening to myself and BEING myself SELLS!

Entrepreneurialism doesn't have to be complicated! When I ask myself simple questions and listen to the answers, everything becomes clear.

  • Intention: What am I here to accomplish? What do I want to achieve? Can I visualize this success?

  • Emotion: Am I having fun? Am I experiencing joy, pleasure, fulfillment?

  • Connection: Am I building an alliance, support, network, community?

  • Concurrence: Am I being consistent with my intention? Am I focused on my vision and acting accordingly?

I’m ready to continue this grand experiment. I'm ready to see what will happen in my life, and in my business, when my decisions and strategies are based on my Design, my nature.

I'm also ready to share everything I've learned in the hopes that it can reassure fellow soul-prenuers that they're not alone, and that together we can move forward with our callings - one small step at a time.

Being an entrepreneur now feels fun, easy and effortless because I'm doing it on my own terms, in my own way. I'm honoring my true nature, and not trying to fit into someone else's definition and conventions.

Are you ready to...

  • Focus on the self-healing that will allow you to overcome anything and thrive

  • Let go of all of the tools, rules and standards you've been taught to keep things orderly and familiar

  • Elevate to a higher dimension of consciousness where we can all grow our businesses in a way that feels most effective, efficient and effortless to our souls.

  • Unlock your true personal magnetism and the next level of success

  • Achieve a life and business of PEACE, PROFIT and PURPOSE


Erin Ratliff is a certified feng shui consultant, holistic business coach and organic growth marketer for earth-loving, heart-centered soul-preneurs.

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