top of page
Search
Get Your Story Straight: Plotting a Smarter Content Strategy Through Storytelling
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin In a world of AI-generated content, shrinking attention spans, and declining trust, narrative is one of the last real differentiators left. Not volume. Not speed. Not hacks. Good old-fashioned STORY. Storytelling isn’t about being wordy, clever or creative for the sake of it. At its core, it’s actually about clarity and credibility. It’s how brands and organizations: earn trust
Erin Ratliff
How to Write an 'About' Page or Social Bio That Actually Sells. Hint: It’s Not Really About You!
"The purpose of your life is to discover your Gift. The work of your life is to develop it. The meaning of your life is to give your gift...
Erin Ratliff
The Top Copywriting Frameworks & Formulas Every Marketer Should Know
Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should...
Erin Ratliff
Content Planning 101: Repositories, Briefs & Outlines
Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int
Erin Ratliff
AI Hacks, Tips & Tricks That Every Solopreneur Needs to Know
ChatGPT and similar generative AI tools are so novel that the average person has never even used them yet.
Erin Ratliff
bottom of page