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Outcomes vs Outputs: Understanding The Challenge of Nonprofit Marketing & Communications
"Nearly every problem in nonprofits comes back to Communications. Can't fill your event? Donors aren't renewing? Staff feels out of the loop? Board doesn't understand the mission? Legislators won't move on your bill? It all goes back to Communications." Nick Friend After spending years in both the for-profit and nonprofit sectors, I've come to an unpopular conclusion: nonprofit communications is often harder than traditional marketing. The problem I've observed and experience
Erin Ratliff
Your Go-To Brand Foundations Framework: Identity, Story, and Strategy
"Your brand is what other people say about you when you're not in the room." Jeff Bezos If you ask 100 people what brand strategy is, you'll get 100 different answers. Because branding is a very abstract concept. To non-marketers, it feels like a lot of hot air. But to marketers, they are the bricks that build your home. If you're feeling rushed or pressured to grow your business fast, it might be tempting to skip the foundational steps. But neglecting the basics of brand str
Erin Ratliff
The Secret to Success? Your STRATEGY
"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a row, over half of the more than 3,000 marketers responding to Marketing Week ‘s Career Survey identify STRATEGY as the most undervalued skill in marketing. Having a well-defined strategy is essential for the success of any small business or solopreneur. Your strategy serves as a roadmap, providing clarity, focus, and direction and guiding your
Erin Ratliff
The Numbers Don't Lie: 10 Meaningful Marketing Statistics To Support Your SEO, Content & Social Media Strategy
Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their...
Erin Ratliff
When Persistence Meets Consistency: Remarkable Results & Sustainable Success
"Never bet against the person who just keeps showing up." Sahil Bloom Newsflash: The secret to a thriving business doesn't have to do with luck, fame or following all the latest marketing trends. The secret is CONSISTENCY. It is the #1 necessity to building a thriving biz, especially when it comes to marketing and messaging yourself. So many entrepreneurs say they want success but are held back by excuses... The market is saturated... The economy is struggling... They don't f
Erin Ratliff
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