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Get Your Story Straight: Plotting a Smarter Content Strategy Through Storytelling

Get Your Story Straight: Plotting a Smarter Content Strategy Through Storytelling

Get Your Story Straight: Plotting a Smarter Content Strategy Through Storytelling

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin In a world of AI-generated content, shrinking attention spans, and declining trust, narrative is one of the last real differentiators left. Not volume. Not speed. Not hacks. Good old-fashioned STORY. Storytelling isn’t about being wordy, clever or creative for the sake of it. At its core, it’s actually about clarity and credibility. It’s how brands and organizations: earn trust

Erin Ratliff

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