top of page
Search


Precision Partnerships: How to Attract & Secure Your Most Aligned Clients (And Say No To Those Who Don't Fit)
“Choose your clients as carefully as they choose you.” David Ogilvy For energy-sensitive soulpreneurs, the concept of client acquisition is not something to take lightly. In fact, it's much like finding your soulmate . Just as a healthy relationship requires trust, communication, and commitment, shared values, mutual respect and longterm compatability a great client partnership thrives when both sides are genuinely invested in each other’s success. Finding your dream clients
Erin Ratliff


Why Outsourcing Your Marketing is An 'All or Nothing' Commitment
“Marketing is not a one-night stand; it’s a long-term relationship.” Seth Godin Many small businesses hope to “dip a toe” into marketing — a quick project here, a short campaign there — to see results before committing. But marketing doesn’t work that way. The truth is, outsourcing your marketing is almost always an all-or-nothing investment. It’s not because marketers want it that way — it’s because effective marketing simply requires a certain level of depth, time, and str
Erin Ratliff


Onward & Upward: The Importance of Thoughtful, Responsible Onboarding for New Clients (or Employees)
“The beginning is the most important part of the work.” Plato Onboarding isn’t just a checklist or a kickoff call — it’s the foundation of every successful working relationship. Whether you’re bringing on a new employee or signing a new client, the first few weeks (and months) set the tone for everything else to follow. The analogies for Onboarding are endless preparing an airplane for takeoff planting a garden incubating new life It’s the quiet but vital phase where trust, u
Erin Ratliff
bottom of page