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Keep It Simple, Stupid: How to Stop the Chaos & Streamline Your Marketing Strategy
"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs I have worked in marketing for nearly 20 years and I STILL feel like I haven't mastered it. There are days where it feels like my head is spinning with ideas and decisions and options. This is an incredibly complicated and complex, even for someone who has been doing it for a while.
Erin Ratliff


Decentering Work: How to Unsubscribe from Hustle Culture For A Healthier Mind, Body, and Spirit
“Hustle culture thrives on urgency, not importance.” Brené Brown Hustle culture teaches us that constant productivity equals worth. That rest is something you earn. That slowing down means falling behind. But your nervous system doesn’t understand any of that. It only understands speed and sensation, safe or unsafe. When our needs are ignored, the body doesn’t reward you with success like capitalism does. It responds with fight, flight, or shutdown. This doesn't mean you’re
Erin Ratliff


Growth Without The Grind: Embracing Career Minimalism & The Slow Work Movement
"What society calls 'productivity' the body experiences as threat. Slowing down isn't laziness or privilege. It's the most radical act of self-reclamation available to most of us right now." Carl Serapian Something I am probably not supposed to say out loud: I don't want my business to be big. I just want it to be good. As small business owners, we are surrounded by messages telling us to scale, automate, build a team, open a second location, increase revenue, expand our audi
Erin Ratliff


Less is More: How to Incorporate Minimalism & Mindfulness into Your Soulful Small Biz
As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally crafted my life to edit out the excess and the unnecessary, as well as to escape toxic capitalist conditioning, escaping the need to constantly juggle multiple projects, urgent tasks, and "important" responsibilities. Instead, I am working towards achieving the peace of leisurely mornings, the freedom to nurture my health and relationships, and t
Erin Ratliff
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