damselfly digital

“Before you disturb the system in any way, watch how it behaves. Follow a system wherever it leads. It will be sure to lead across traditional disciplinary lines.” Donella Meadows I'm a marketer, but marketing myself is some of my most challenging work. Clarifying my unique value proposition has been a rewarding exercise in understanding not only what I do, but how I think, what I value, and what makes my approach different. The truth is,I'm a skilled, knowledgeable, and expe

“You can’t be everything to everyone. If you decide to go north, you cannot also go south.” Jeroen Boschma As kids we were often told that being different was risky. Fitting in and blending in was social capital. That may be true in middle school, but it's far from true in business. The competitive edge lies in the differentiators: What do you bring to the table that no one else does? What unique approaches or frameworks set you above the competition? How do you create better