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Paying for What You Get: Understanding the Market Value of Outsourcing Your Digital Services
“Do what you do best and outsource the rest.” Peter Drucker Many organizations treat marketing like an expense... A line item for a freelancer to hire. A department that makes things look good. A cost center that gets cut when budgets tighten. But when you step back and look at how businesses actually grow, the role of marketing is so much bigger. Marketing is one of the few functions in an organization responsible for creating demand. Think about it...While operations delive
Erin Ratliff


Sacred Pricing: How Soulpreneurs Can Achieve Reciprocity, Purpose & Profit
"In this 'always on' world so many keepers, healers, mystics, visionaries, and artists have been expected to operate as business people and contort their true nature at the cost of their energy and the potency of their gifts. Spend too much time producing and outputting, and eventually the well runs dry.We need to find sustainable ways to let talented, sensitive souls be who they are without having to perform, force output, manage people or water down the transmission to make
Erin Ratliff
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