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Onward & Upward: The Importance of Thoughtful, Responsible Onboarding for New Clients (or Employees)
“The beginning is the most important part of the work.” Plato Onboarding isn’t just a checklist or a kickoff call — it’s the foundation of every successful working relationship. Whether you’re bringing on a new employee or signing a new client, the first few weeks (and months) set the tone for everything else to follow. The analogies for Onboarding are endless preparing an airplane for takeoff planting a garden incubating new life It’s the quiet but vital phase where trust, u
Erin Ratliff


Your Reputation, Your Reviews: A Solopreneur's Guide to Collecting Testimonials & Social Proof
"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success of your small business. One powerful way to achieve this is by gathering genuine reviews and testimonials from satisfied customers. No matter how long you've been in the game, social proof is a must-have in promoting your small business. Having concrete documentation that your work delivers results is one of the best ways to sell your servic
Erin Ratliff
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