damselfly digital

"The goal is not to do business with everybody who needs what you have. It is to do business with people who believe what you believe." Simon Sinek Marketing experts will tell you that the fastest way to grow a business is to pick ONE thing to become known for. But for Neurodiverse, multifaceted, multi-passionate polymaths the decision to "niche down"/specialize or focus on a single domain can feel almost painful, like you're losing a part of your self. There is a Yin and Yan

In the world of digital communications and modern marketing, two terms are often interchangeably used yet are distinctly different These...

As a soulful self-starter and small business founder with limited resources, you're going to face pivotal decisions when deciding where...

In today's digital age, leveraging social media is pretty essential for entrepreneurs. Your profiles are the gateway to your personal and professional brand, and the first signposts to your biz. Are you making a good first impression? Among the myriad of platforms available today, LinkedIn stands out as a goldmine of possibility for heart-led soulpreneurs. This isn't just a place for online networking; it's a mecca of professional wisdom AND vital leads for self-starters and

"Success is not final, failure is not fatal: It is the courage to continue that counts." This encapsulates the essence of failure — an...

How's it going over there? If you're like most business owners, you're answer is "BUSY!" If you feel like you're always drowning in...

"Both Entreprenuerism and Art involve creating something that wasn't there before." Ryan Holiday The decision to go from Employee to...

Imagine Instagram or Facebook shut down overnight. Would you lose access to all your clients and customers? If the answer is yes, this...

If you're anything like me, insatiably curious and always looking for new ways to improve and be more intentional, then you've spent many an hours contemplating the BIG questions in life. I'm on a never-ending quest to create a life full of freedom, fulfillment and flow! For heart-led solopreneurs, finding your purpose isn't just a personal quest—it's the compass that guides your business, shapes your brand, and connects you to your audience. In this blog post, I'll explore

"Never bet against the person who just keeps showing up." Sahil Bloom Newsflash: The secret to a thriving business doesn't have to do with luck, fame or following all the latest marketing trends. The secret is CONSISTENCY. It is the #1 necessity to building a thriving biz, especially when it comes to marketing and messaging yourself. So many entrepreneurs say they want success but are held back by excuses... The market is saturated... The economy is struggling... They don't f

"Neurodiversity may be every bit as crucial for the human race as biodiversity is for life in general." Harvey Blume It's not something I talk about openly but I am Neurodivergent. I've always known I was "different" but it wasn't until the past few years that I began to understand these differences and accept the True Me - flaws, quirks and all. Neurodiversity or Neurodistinctness refers to the natural variation in human brain functioning and encompasses several neurolog

In this ever-changing and competitive landscape of digital marketing, entrepreneurs face both incredible challenges, and opportunities. Building a strong online presence and connecting with your target audience and achieving your overall business goals all involve leveraging one crucial element: DATA. While some soul-preneurs will prefer to make their marketing decisions based on gut feelings or intuition, tracking metrics is a more effective marketing strategy for long-term

'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led solopreneurs who are juggling various aspects of their business, mastering the ability to convert leads into customers can be a game-changer. In this post, we will explore the key principles and strategies that can help budding entrepreneurs effectively harness the power of conversion copywriting to drive their business forward. "First, people

One powerful strategy to expand your network and generate new opportunities is through c email outreach. While the term "cold email" might s

Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int

A well-crafted CTA acts as a signpost to motivate and guide your reader to take a desired and measurable action, which includes a variety of

As a holistic wellness practitioner and healer, having a public presence, both digitally and socially, is a vital for your success. However,

ChatGPT and similar generative AI tools are so novel that the average person has never even used them yet.

Technology is truly a gift, if we allow it. There are countless ways that new business owners can build their businesses - all for free....

There is no way around it - SEO (Search Engine Optimization) can be complex and confusing, especially for soloprenuers who are swamped with