damselfly digital

"Your brand isn’t what you say it is, it’s what Google says it is." Chris Anderson Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can your customers. A quality website is integral for healers, coaches, and health/wellness practitioners as it not only communicates your brand and your important mission and offerings, but it also contributes to your rankings in the search engines. With the rise

In the world of digital communications and modern marketing, two terms are often interchangeably used yet are distinctly different These...

"Never bet against the person who just keeps showing up." Sahil Bloom Newsflash: The secret to a thriving business doesn't have to do with luck, fame or following all the latest marketing trends. The secret is CONSISTENCY. It is the #1 necessity to building a thriving biz, especially when it comes to marketing and messaging yourself. So many entrepreneurs say they want success but are held back by excuses... The market is saturated... The economy is struggling... They don't f

'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led solopreneurs who are juggling various aspects of their business, mastering the ability to convert leads into customers can be a game-changer. In this post, we will explore the key principles and strategies that can help budding entrepreneurs effectively harness the power of conversion copywriting to drive their business forward. "First, people

Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int

A well-crafted CTA acts as a signpost to motivate and guide your reader to take a desired and measurable action, which includes a variety of

ChatGPT and similar generative AI tools are so novel that the average person has never even used them yet.

Technology is truly a gift, if we allow it. There are countless ways that new business owners can build their businesses - all for free. What's not free? Your time, of course. I've compiled a list of my favorite digital tools and web-based platforms for running a small business. But first, why is this list important? Tools of the Trade Digital tools are incredibly helpful for solopreneurs in several ways: Increase Efficiency and Productivity: Digital tools automate tasks, st

Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why

Bloggers and content creators, rejoice. Here are the must-haves your next blog or digital article to stand out and succeed.

Mark Twain said it best: " Write what you know. " Unfortunately he lived in a world before search engines and the highly competitive...