CONTENT STRATEGY & MANAGEMENT SERVICES

As marketers our minds are we're drilled with the phrase "content is king" - because it really is everything!

 

So does that mean it's worth investing in? Absolutely!

 

From strategy to implementation to execution, I help create unique and high-converting content that tells your story in a compelling way OR solves your customer’s pain points. Then I share it strategically across channels so that it reaches your audience to drive traffic, opt-ins and sales.

 

Content development can be equally effective even if your conversion goals are non-transactional in nature (i.e. awareness, engagement, relationship building, shares, or backlinks).

Allow me to take full lead and oversight, or provide a creative brief of deliverables for your advanced approval.

Whether it's long-form or short-and-sweet, quality digital content has viral potential for today, tomorrow and years to come.

GOAL SETTING

  • Identify key metrics

  • Understanding audience

CONTENT AUDITING

  • Mapping & matrices

  • Gap & market analysis

CONTENT PLANNING 

  • Keyword research

  • Search trends

  • Customer research

  • Customer funnel stages

  • Seasonal calendars & quarterly goals

  • Setting style standards

 

CONTENT DEVELOPMENT

  • Topic brainstorm & idea generation

  • Tangential content

  • Prioritization

CONTENT CREATION 

  • Strategic keyword use 

  • Lead magnets

  • Trust-based copy

  • Authoritative links

  • Headlines & CTAs

  • Proven templates

  • Content Updates & Overhauls

  • Video experiences

  • Batch  production

 

CONTENT CURATION

  • Sources & Citations

  • Repurposing

  • Re-promotion

CONTENT DISTRIBUTION

  • Editorial calendars

  • Paid amplification

  • Earned & organic media

  • Content repurposing

  • Team & partner sharing

  • Email & SMS marketing

  • Contributed or guest content

  • Syndicated content

CONTENT EVALUATION

  • Measuring sucess

  • Monitoring & reporting

  • Crowdsourcing data

CONTENT ORGANIZATION

  • Digital assett management

  • Archiving & organizing

  • Content hubs & repositories


 

CUSTOM PRICING & PACKAGES AVAILABLE

Please contact me for your unique per-project estimate. 

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