CONTENT STRATEGY & MANAGEMENT
CONTENT AUDITS | CONTENT PLANNING | CREATION & CURATION | COPYWRITING & EDITING | PROOFREADING & GHOSTWRITING | CONTENT DISTRIBUTION | ASSETT MANAGEMENT & ORGANIZATION
Did you know...
Content marketing costs 62% less than traditional marketing (print, ads, PR etc) AND generates 3x as many leads?
It's true: A good copywriter is the #1 secret to a successful business! Your will benefit from increased web traffic whether or not you have a brick and mortar, or offer online sales - or both!
Marketers are drilled with the phrase "Content is King" - because it really is EVERYTHING and will allow you to grow and scale your business when, where and how you want.
Let's take a look at the three main reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why a professional, niche-specialized copywriter is 100% worth investing in!
1) Because it's how you're found online.
Your customers are online. Meet them where they are, and allow them to find you in the key moment that they are actively looking for businesses like yours - otherwise your competition will. Users, and therefor search engines, want relevant and authoritative content as quickly, clearly and intuitively as possible. Strategic on-site SEO through the use of long-tail key-word optimized blog content has the power to boost your rankings in the search results page. By making your website search-engine friendly you'll reap the benefits through the lifetime of your site through ongoing leads, traffic, conversions and revenue!
2) Because it's how to win over your customer.
Multi-dimensional, educational or informative content marketing builds upon the consumer's psychological and physicals needs: likeability, trust, evidence, and solution. Clear, crisp and compelling written copy will make the best impression because it embodies your brand and YOU as a subject matter expert and leader in your field. Customers want to work with you when they see you as professional, credible, and interesting- a keeper of wisdom and guidance on #allthethings. You can stand out from your competition by tapping into your customers deepest thoughts and desires (and then their wallets) by talking about what resonates with their lifestyle interests and choices.
3) Because you need to stay relevant.
Always looking for fresh and consistent content to share in your latest newsletter or on social media? New posts are an immediate way to start conversation, make a connect and build community with your target audience. The results can be completely non-transactional, but still wildly beneficial because they build awareness, engagement, relationships, shares, or backlinks.
4) Because it can save your time and energy
Protect your essential time and energy by outsourcing your blog to an experienced copywriter someone like-minded in your niche who truly loves the behind the scenes process of research and writing. Delegate away the tasks that drain you so you can be free to focus on your life-affirming calling, your craft and the projects that you'd rather be doing to keep your business growing upward and out.
I am on a mission to change the world... one word at a time.
Words matter! They hold the power of persuasion - igniting people's thoughts and emotions and influencing their actions and behaviors which can translate to sales and profit. Whatever you're sharing or selling, it's important to make every character count. It can mean the difference of a sale, a new follower, and your customer's loyalty.
From strategy to implementation to execution, I help create unique and high-converting content that tells your story in a compelling way and solves your customer’s pain points. Then I share it strategically across channels so that it reaches your audience to drive traffic, opt-ins and sales. Hire me to craft the brand-appropriate wording that resonates with your audience and converts to profit and engagement. Whether it's in-depth long-form content like an e-book or an educational/informational blog post, quality digital content has viral potential for impact today, tomorrow and years to come.
SEO-optimization in the form of click-worthy headlines, keywords and other best practices
Evergreen subject matter that will keep you in search results for years to come
External links to high-authority resources and research-backed citations
Royalty-free images that captivate your audience and align with your brand
Internal links that cross-credit to keep visitors on your site
SO MUCH MORE!