As marketers our minds are we're drilled with the phrase "content is king" - because it really is everything!

 

So does that mean it's worth investing in? Absolutely!

 

From strategy to implementation to execution, I help create unique and high-converting content that tells your story in a compelling way OR solves your customer’s pain points. Then I share it strategically across channels so that it reaches your audience to drive traffic, opt-ins and sales.

 

Content development can be equally effective even if your conversion goals are non-transactional in nature (i.e. awareness, engagement, relationship building, shares, or backlinks).

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Allow me to take full lead and oversight, or provide a creative brief of deliverables for your advanced approval.

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Whether it's long-form or short-and-sweet, quality digital content has viral potential for today, tomorrow and years to come.

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GOAL SETTING

• Identify key metrics

• Understanding audience

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CONTENT AUDITING

• Mapping & matrices

• Gap & market analysis

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CONTENT PLANNING 

• Keyword research

• Search trends

• Customer research

• Customer funnel stages

• Seasonal calendars & quarterly goals

• Setting style standards

 

CONTENT DEVELOPMENT

• Topic brainstorm & idea generation

• Tangential content

• Prioritization

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CONTENT CREATION 

• Strategic keyword use 

• Lead magnets

• Trust-based copy

• Authoritative links

• Headlines & CTAs

• Proven templates

• Content Updates & Overhauls

• Video experiences

• Batch  production

 

CONTENT CURATION

• Sources & Citations

• Repurposing

• Re-promotion

CONTENT DISTRIBUTION

• Editorial calendars

• Paid amplification

• Earned & organic media

• Content repurposing

• Team & partner sharing

• Email & SMS marketing

• Contributed or guest content

• Syndicated content

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CONTENT EVALUATION

• Measuring sucess

• Monitoring & reporting

• Crowdsourcing data

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CONTENT ORGANIZATION

• Digital assett management

• Archiving & organizing

• Content hubs & repositories

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