CONTENT STRATEGY & MANAGEMENT
CONTENT AUDITING & PLANNING | CREATION & CURATION | COPYWRITING & EDITING | PROOFREADING & GHOSTWRITING | CONTENT DISTRIBUTION | ASSETT MANAGEMENT & ORGANIZATION
Did you know...
Content marketing costs 62% less than traditional marketing (print, ads, PR etc) AND generates 3x as many leads?
Let me fill you in on a little secret... A good copywriter may be the #1 secret to a successful business! Whether or not you have a brick and mortar, or offer online sales - or both, you will benefit from optimized copy/content because it translates directly to increased web traffic and sales- not only now, but also for years to come!
Marketers are drilled with the phrase "Content is King" - because it really is EVERYTHING and will allow you to grow and scale your business when, where and how you want.
Think about it... Your website is the only sales person/employee you have who is actively working and on-call 24/7.
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why a professional, niche-specialized copywriter is 100% worth investing in!
1) Because you need to be found.
Your customers are online. Meet them where they are, and allow them to find you in the key moment that they are actively looking for businesses like yours - otherwise your competition will. Users, and therefor search engines, want relevant and authoritative content as quickly, clearly and intuitively as possible. Strategic on-site SEO through the use of long-tail key-word optimized blog content has the power to boost your rankings in the search results page. By making your website search-engine friendly you'll reap the benefits through the lifetime of your site through ongoing leads, traffic, conversions and revenue!
2) Because you need to win over your customer.
Multi-dimensional, educational or informative content marketing builds upon the consumer's psychological and physicals needs: likeability, trust, evidence, and solution. Clear, crisp and compelling written copy will make the best impression because it embodies your brand and YOU as a subject matter expert and leader in your field. Customers want to work with you when they see you as professional, credible, and interesting- a keeper of wisdom and guidance on #allthethings. You can stand out from your competition by tapping into your customers deepest thoughts and desires (and then their wallets) by talking about what resonates with their lifestyle interests and choices.
3) Because you need to stay relevant.
Always looking for fresh and consistent content to share in your latest newsletter or on social media? New posts are an immediate way to start conversation, make a connect and build community with your target audience. The results can be completely non-transactional, but still wildly beneficial because they build awareness, engagement, relationships, shares, or backlinks.
4) Because you need to save your time and energy.
Protect your essential time and energy by outsourcing your blog to an experienced copywriter someone like-minded in your niche who truly loves the behind the scenes process of research and writing. Delegate away the tasks that drain you so you can be free to focus on your life-affirming calling, your craft and the projects that you'd rather be doing to keep your business growing upward and out.
I am on a mission to change the world... one word at a time.
WORDS MATTER! They hold the power of persuasion - igniting people's thoughts and emotions and influencing their actions and behaviors which can translate to sales and profit. Whatever you're sharing or selling, it's important to make every character count. It can mean the difference of a sale, a new follower, and your customer's loyalty.
From planning and strategy to implementation and execution, I help create unique and high converting content which solves your customers pain points. We'll share your compelling story across channels so that it reaches your target audience, inspiring engagement, driving traffic, increasing opt-ins and boosting sales.
Hire me to craft the exact brand-appropriate messaging which resonates with your audience and converts words into profit. Whether its in-depth long0form content such as an e-book or an educational blog post, your informational quality digital content has viral potential to make an impact today, tomorrow and years to come.
Work with me and you'll get SEO-optimized content including
Click-worthy headlines with research backed keywords
External links to authoritative resource and data-supported citations
Evergreen subject matter that will keep you in the search results for years to come
Royalty free hi res images that captivate your audience and align with your bran
Internal links that cross credit to keep visitors on your site
and SO MUCH MORE!