Did you know...

 

Brands that create more blog posts generate 67% (3x) more leads than those that do not?

Content marketing costs 62% less than traditional marketing (print, ads, PR etc) ?

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Let me fill you in on a little secret...

 

A good copywriter is the #1 secret to a successful business!

 

Whether or not you have a brick and mortar, or offer online sales - or both, you will benefit from optimized copy/content because it translates directly to increased brand awareness, web traffic and sales-  not only now, but also for years to come!

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Marketers are drilled with the phrase "Content is King" - because it really is EVERYTHING and will allow you to grow and scale your business when, where, and how you want.

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Think about it this way... Your website is the only "employee" you have who is willing to work on-call 24/7. Are you really using it to your full advantage?

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Unfortunately, most small businesses do not prioritize their web copy or content because they may not understand the benefits OR they feel it's too time-consuming for them or their team. The reality is that your blog is the CORE of your content marketing efforts so outsourcing this work can pay huge dividends and return. It's no wonder that 78% of companies have a designated content specialists.

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Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why a professional, niche-specialized copywriter is 100% worth investing in!

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1) Because you need to be found by your customers. (i.e Search Engine Optimization)

The internet is a really huge and competitive space where all types and sizes of businesses can promote their goods and services. But to the search engines, it's not a level playing field. Google prefers websites over others, and there is a small group of experts (called 'marketers') who know Google's secret criteria to rank.

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The content on your site is one of the key determinants of how you appear on search engines, and getting to that sweet-spot on the first page of Google, above the fold, is why other similar businesses could be out-doing you in traffic and sales.

 

Your customers are online. Meet them where they are, and allow them to find you in the key moment that they are actively looking for businesses like yours - otherwise your competition will.

 

Users, and therefore search engines, want relevant and authoritative content as quickly, clearly and intuitively as possible.  A skilled content writer will optimize your content for search engines by using a variety of proven techniques.Strategic on-site SEO through the use of key-word optimized blog content has the power to boost your rankings in the search results page in the exact moment that your potential customers are looking for solutions to their problem. When this is combined with off-site initiatives you'll signal to Google that you're worthwhile business and improve positioning in local results and even the map-pack. By making your website search-friendly you'll reap the benefits through the lifetime of your site through ongoing leads, traffic, conversions and revenue!

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Tempted to follow the trend and outsource your content to cheap content mills or the latest Artificial Intelligence (AI) systems? Proceed with caution! Google prefers quality content written BY people, FOR people. aka REAL (human) writers. That's me!

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2) Because you need to win over your customer (i.e "Lead Generation & Sales Conversions")

If someone is reading your blog, they are exactly where you want them to be — on your website, where they can buy from you, or at least consider doing so in the future. Multi-dimensional content marketing builds upon the consumer's psychological and physical needs: likeability, trust, evidence, and solution.
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Clear, crisp and compelling written copy will make the best impression because it embodies your brand and YOU as a subject matter expert and leader in your field. Customers want to work with you when they see you as professional, credible, and interesting- a keeper of wisdom and guidance on #allthethings. You can stand out from your competition by tapping into your customer's deepest thoughts and desires (and then their wallets) by talking about what resonates with their lifestyle interests and choices.

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You can spend a lot of money on marketing, but if your content strategy is lacking, you won't get many sales. It's discouraging to waste so much time and money. The job of a great content writer is to help you optimize and correct any public-facing asserts: web copy, emails, blogs, product descriptions, post captions and more. Simply put: You need persuasive, compelling content to make sales.

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Bonus: Every blog can be an opportunity to tell your story and capture leads and subscribers with links to opt-in forms.

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3) Because you need to engage your audience consistently to stay relevant. (i.e "Omni-channel Content")

Regularly posting blogs has the power to

• educate your reader

• entertain your audience

• personalize your brand

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Always looking for fresh and consistent content to share in your latest email newsletter or on social media? New posts are an immediate way to start conversation, make a connection and build community with your target audience.

 

Your long-form blog content can also be repurposed into smaller batches of micro-content to scatter across social platforms and fill your content calendar quickly and efficiently. The results can be completely non-transactional, but still wildly beneficial because they build awareness, engagement, relationships, shares, or backlinks.

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The best thing about creating good content is the fact that you can keep your target audience wanting more. And professional content writers are experts in the art of written magnetism and attraction, as well as big-picture strategy and efficiency to see how, when, why to publish specific content pieces.

 

Bonus: Google prioritizes and rewards content that is fresh, relevant and up to date too!

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4) Because you need to provide value! (i.e Build Authority) 

You can only build authority in an industry where people perceive your business as a go-to. The only way to do this is by giving out truly helpful problem-solving content. Your content needs to depict to your potential customer that you (or your service or product) hold VALUE - that you are a trustworthy professional who can help meet their needs once and for all.

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There are probably hundreds of companies offering the same services as you, so what makes YOU different, and better? The content you publish, especially well-written sales pages and blog posts, is your first opportunity to show that you know your stuff.

You need to stand out to get noticed. For example, well-written blog posts show that you are keen on providing value to your existing and potential customers.

 

Bonus: You're not only trying to stand out from competitors and stand out for future customers. You should also be trying to stand out in the community so more people will want to know you, meet you, and work with you. Networking and community collaboration is a beautiful by-product of great content!

 

5) Because you need to save your time and energy. (i.e Improved Productivity & Operations)

There's no way around it - Creating quality content IS time-consuming! Although today's Artificial Intelligence tools can speed it up and increase productivity, you will still always need a human touch before you publish.

 

Content writing can be a headache and take a toll on any businessperson, especially when they have so many other moving parts to manage. If not given full attention, it's easy to make mistakes that could hurt your business in the longrun.

 

Protect your essential energy by outsourcing your blog to a trained, skilled, experienced and like-minded (in your niche!) who truly loves (and is good at) the "exhausting" process of research and writing. Delegate away the tasks that drain you behind the scenes so you can be free to focus on your soul-affirming calling/craft and the projects that you'd rather be doing to keep your biz growing upward and out. 

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There you have it: 5 STRONG reasons to hire a content writer to create optimized, audience-specific and engaging content.

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