damselfly digital

The harsh reality of running a service-based business: you can be excellent at what you do and still be terrible at consistently finding people who want to pay you for it. For many freelancers, consultants, coaches, creatives, and service-based business owners, client acquisition feels like an endless treadmill. You finish one project and immediately panic and wonder where the next one is coming from. So you send pitches, answer job postings, post on social media, follow up w

"A computer can never be held accountable. Therefore a computer must never make a management decision." IBM Training Course Manual, 1979 Artificial intelligence is no longer a future concept. It’s here—embedded in everyday work life and how we write, design, communicate, and make decisions. I personally consider myself both,"AI cautious" and "AI curious". I see it's value in some contexts, but am also tremendously worried about its risks and dangers. Technology has always sh

The business of your dreams starts with building an offer you’re proud of. When you align with your authentic gifts and package them clearly, your dream clients will finally be able to find you, hire you and be helped by you. It's a common misconception that in order to be successful as a solopreneur that you'll have to push and hustle and grind, force yourself into a mold, suck it up to get things done, excert effort and maximizing revenue, constantly scaling upwards at all