damselfly digital

As entrepreneurs, we often tell ourselves the same story:"I just need more time.", or "I just need to get more organized." So many business owners experience overwhelm simply from the sprawl and constant context-switching of juggling multiple clients: Multiple email accounts and inboxes Several messaging platforms. Different project management systems When we struggle to keep up, it's easy to blame the workload. As a result we may download another productivity app, buy anothe

It's easy to forget that marketing is not about clever language. It’s about creating clarity, connection, and value. Scroll through job boards for ten minutes and you’ll start to wonder if marketing has become a branding exercise… for itself. The titles are creative, compelling—and often packed with confusing jargon. Two roles can have wildly different names but identical responsibilities. Others sound impressive but obscure what the person actually does all day. So what’s re

"One of the strangest things about communications is that the better you are at your job, the less visible your contribution becomes. People experience clarity and assume it was always there, when it wasn't. A lot of our work is invisible. People see the campaign, the website, the report or the event. They don't see the months spent helping people get clear enough to create it." Wendy van Eyck Throughout my 20 year career in marketing, I have thought about leaving many times.

“The specialist learns more and more about less and less, while the generalist learns less and less about more and more.” Buckminster Fuller Companies of all sizes face a choice when hiring marketing: To go for the generalist, or the specialist. Both roles are valuable, yet generalists in particular are often more underpaid, misunderstood, and misrepresented. In this post we'll explore the differences between the two roles and how each bring unique, highly desirable qualities