damselfly digital

It's easy to forget that marketing is not about clever language. It’s about creating clarity, connection, and value. Scroll through job boards for ten minutes and you’ll start to wonder if marketing has become a branding exercise… for itself. The titles are creative, compelling—and often packed with confusing jargon. Two roles can have wildly different names but identical responsibilities. Others sound impressive but obscure what the person actually does all day. So what’s re

Throughout my 20 year career in marketing, I have thought about leaving many times. And I know I'm not the only one. Something unsettling is happening in the marketing profession, especially to senior level marketers and career professionals with a decade or more experience in the field. They've done everything right. They've climbed the ladder, they've had proven results and real wins, and they have the scars to prove it. Right now they're not just pivoting roles or chasing

“The specialist learns more and more about less and less, while the generalist learns less and less about more and more.” Buckminster Fuller Companies of all sizes face a choice when hiring marketing: To go for the generalist, or the specialist. Both roles are valuable, yet generalists in particular are often more underpaid, misunderstood, and misrepresented. In this post we'll explore the differences between the two roles and how each bring unique, highly desirable qualities