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The Long Game: Practicing Patience and Setting Realistic Expectations for Marketing Results & Growth
One of the most common (and challenging) conversations in marketing is around ROI, or the Return on Investment. Every client wants to know: "When will I see results?" "How will we measure success?" "Is this really worth the cost?" As marketers, it's our job to guide these conversations with clarity, transparency, and heart-felt education, beginning early on and continuing through the partnership. Whether you're a fellow marketer or a business owner considering marketing suppo
Erin Ratliff
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