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Project vs Retainer: Understanding the Engagement Options for New or Existing Clients
“Managing expectations is not simply finding out what the client wants; it is guiding the client to expect what you can provide.” Jolyon Hallow There's no way around it: Marketing needs vary wildly from client to client. Sometimes, you need a website that better represents your business. Sometimes, you need an SEO audit, a clearer brand identity, or a handful of strategic blog posts. Other times, you need a consistent marketing partner who can help you build visibility, maint
Erin Ratliff
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