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An Insider's Guide to Crafting the Perfect Press Release & Earning Media Coverage
Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience, generate community buzz, and build brand credibility. Crafting an effective press release in the digital era requires a strategic blend of both traditional and contemporary approaches. In this post we'll cover the essential PR, marketing and communications tips, tricks and tactics, for small brands and businesses to master the art of the mo
Erin Ratliff


Demystifying Public Relations (PR): A Beginner's Guide to Building Your Brand's Image
Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...
Erin Ratliff


"Digital PR": Understanding the Longterm Value of Backlinks, Media Mentions & Press Coverage
It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...
Erin Ratliff
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