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An Insider's Guide to Crafting the Perfect Press Release & Earning Media Coverage
Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...
Erin Ratliff


Demystifying Public Relations (PR): A Beginner's Guide to Building Your Brand's Image
Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...
Erin Ratliff


"Digital PR": Understanding the Longterm Value of Backlinks, Media Mentions & Press Coverage
It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...
Erin Ratliff
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