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Back to The Basics: Don't Forget These Tried-and-True Traditional Marketing Tactics
Scroll long enough on any platform and you’ll observe a quiet rebellion of people embracing the "chronically offline" movement. Many business owners, nonprofits AND consumers are all daydreaming of a life without social media. They’re tired. Burned out. Discouraged. They miss the olden days of real conversations, landlines, answering machines, and the secret spots you only hear about if someone tells you. This isn’t laziness or a lack of ambition. It's a collective signal tha
Erin Ratliff
From Friction to Flow: Identifying & Overcoming The Most Common Barriers to Conversion
“Dollars flow where the friction is low.” Brian Halligan In business—as in nature—energy flows where there is the least resistance. Just...
Erin Ratliff
The Psychology of Branding & Marketing: Building Trust, Motivating Action
Understanding the psychology behind why people make decisions is crucial for effective branding, marketing and overall organizational growth. Buying isn’t just about logic—it’s deeply tied to emotional and subconscious motivations. This blog explores the core reasons people buy, marketing tactics that tap into these reasons, and actionable examples to increase sales while being aware of biases. The secret to EVERYTHING in business, from conversions to engagement starts with k
Erin Ratliff
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