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RFPs Explained: The Ins & Outs of A 'Request for Proposal', and Why Many Creatives Avoid Them
There are few business acronyms capable of triggering simultaneous anxiety, exhaustion, and skepticism quite like three little letters: RFP. Short for 'Request for Proposal', an RFP is a formal document organizations use to solicit bids from vendors, consultants, agencies, contractors, or service providers for a specific project or initiative. In theory, RFPs exist to create fairness, transparency, and structure. In practice, they often become bloated procurement exercises th
Erin Ratliff


How To Write a Winning (but Simple) Proposal for Services
“People buy from people they know, like, and trust.” Bob Burg Let's be honest: There is nothing worse than having a great discovery call that seems like a mutual fit, followed up by a messy, generic or AI-generated proposal that simply doesn't connect. For anyone selling marketing services it's important to remember that Your proposal is a key part of making the sale. It's about solidifying a strong first impression, and setting the tone of what it's like to work with you. A
Erin Ratliff
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