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Why Outsourcing Your Marketing is An 'All or Nothing' Commitment
“Marketing is not a one-night stand; it’s a long-term relationship.” Seth Godin Many small businesses hope to “dip a toe” into marketing — a quick project here, a short campaign there — to see results before committing. But marketing doesn’t work that way. The truth is, outsourcing your marketing is almost always an all-or-nothing investment. It’s not because marketers want it that way — it’s because effective marketing simply requires a certain level of depth, time, and str
Erin Ratliff


"Digital PR": Understanding the Longterm Value of Backlinks, Media Mentions & Press Coverage
It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...
Erin Ratliff


Charge Your Worth: Breaking Down the Cost of Value-Based Pricing for Marketing Services
"Price is what you pay. Value is what you get." Warren Buffett Discussions around pricing can be awkward and uncomfortable to navigate...
Erin Ratliff


From Process to Perfection: The Key Project Phases Involved In Content Marketing, Copywriting & SEO Services
What goes into delivering fractional/freelance marketing services? A LOT. Behind every deliverable, there lies a wealth of hidden work,...
Erin Ratliff
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