damselfly digital

“You can’t be everything to everyone. If you decide to go north, you cannot also go south.” Jeroen Boschma In a crowded marketplace, sometimes being "the best" still isn’t enough. Having impressive credentials, a quality service or product, or a strong portfolio does not automatically make a brand memorable. When your positioning is vague, even great work becomes difficult to recognize. Potential clients don’t know why they should choose you, what makes you different, or whet

The problem with spending 15-20 years in marketing and communications from agencies to in-house, nonprofit to small business, is that I became the epitome of the generalist—someone who can think strategically and execute across channels. When I first started freelancing, so many people recommended me to “just pick one thing”. Cue the resistance. The grief. The quiet panic of feeling like I've being asked to abandon a career you worked hard to build. Did you know that Nobel Pr