damselfly digital

“You can’t be everything to everyone. If you decide to go north, you cannot also go south.” Jeroen Boschma As kids we were often told that being different was risky. Fitting in and blending in was social capital. That may be true in middle school, but it's far from true in business. The competitive edge lies in the differentiators: What do you bring to the table that no one else does? What unique approaches or frameworks set you above the competition? How do you create better

The problem with spending 15-20 years in marketing and communications from agencies to in-house, nonprofit to small business, is that I became the epitome of the generalist—someone who can think strategically and execute across channels. When I first started freelancing, so many people recommended me to “just pick one thing”. Cue the resistance. The grief. The quiet panic of feeling like I've being asked to abandon a career you worked hard to build. Did you know that Nobel Pr