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Outcomes vs Outputs: Understanding The Challenge of Nonprofit Marketing & Communications
"Nearly every problem in nonprofits comes back to Communications. Can't fill your event? Donors aren't renewing? Staff feels out of the loop? Board doesn't understand the mission? Legislators won't move on your bill? It all goes back to Communications." Nick Friend After spending years in both the for-profit and nonprofit sectors, I've come to an unpopular conclusion: nonprofit communications is often harder than traditional marketing. The problem I've observed and experience
Erin Ratliff
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