damselfly digital

The problem with spending 15-20 years in marketing and communications from agencies to in-house, nonprofit to small business, is that I became the epitome of the generalist—someone who can think strategically and execute across channels. When I first started freelancing, so many people recommended me to “just pick one thing”. Cue the resistance. The grief. The quiet panic of feeling like I've being asked to abandon a career you worked hard to build. Did you know that Nobel Pr

"The goal is not to do business with everybody who needs what you have. It is to do business with people who believe what you believe." Simon Sinek Marketing experts will tell you that the fastest way to grow a business is to pick ONE thing to become known for. But for Neurodiverse, multifaceted, multi-passionate polymaths the decision to "niche down"/specialize or focus on a single domain can feel almost painful, like you're losing a part of your self. There is a Yin and Yan