damselfly digital

"The goal is not to do business with everybody who needs what you have. It is to do business with people who believe what you believe." Simon Sinek Marketing experts will tell you that the fastest way to grow a business is to pick ONE thing to become known for. But for Neurodiverse, multifaceted, multi-passionate polymaths the decision to "niche down"/specialize or focus on a single domain can feel almost painful, like you're losing a part of your self. There is a Yin and Yan