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Freedom vs. Focus: Positioning Wisdom for The 'Jill of All Trades' Creatives
The problem with spending 15-20 years in marketing and communications from agencies to in-house, nonprofit to small business, is that I became the epitome of the generalist—someone who can think strategically and execute across channels. When I first started freelancing, so many people recommended me to “just pick one thing”. Cue the resistance. The grief. The quiet panic of feeling like I've being asked to abandon a career you worked hard to build. Did you know that Nobel Pr
Erin Ratliff


Fractional & Freelance: The Rise of The Modern Career Portfolio
"A career path is rarely a path at all… a more crooked, winding path of missteps, luck and vigorous work.” Tom Freston Somewhere between “I am going freelance” and “I went back to corporate,” there’s a third path—one that doesn’t get talked about nearly enough. It’s called fractional work. And alongside it sits a broader, more expansive way of working: the portfolio career. Together, they represent one of the most underrated—and most aligned—career paths available to experien
Erin Ratliff


The Prismatic Mind: The Winding Path of the Multipassionate, Multitalented Multipotentialite
"Multipassionate creatives are vital for cultural transformation and the shifting of paradigms, as we excel in transferring ideas and methods from one field of knowledge and applying them to others.Our culture has demanded heteronormativityy for far too long. As in all areas of life, diversity rocks and is far richer than monoculture. " Lucy H Pearce For most of my life, I saw my depth and range as a character flaw. I judged myself immensly with the story that I was: unreliab
Erin Ratliff
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