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Outcomes vs Outputs: Understanding The Challenge of Nonprofit Marketing & Communications
"Nearly every problem in nonprofits comes back to Communications. Can't fill your event? Donors aren't renewing? Staff feels out of the loop? Board doesn't understand the mission? Legislators won't move on your bill? It all goes back to Communications." Nick Friend After spending years in both the for-profit and nonprofit sectors, I've come to an unpopular conclusion: nonprofit communications is often harder than traditional marketing. The problem I've observed and experience
Erin Ratliff


Mastering Metrics: How To Make The Best Data-Driven Decisions As A Soul-preneur
In this ever-changing and competitive landscape of digital marketing, entrepreneurs face both incredible challenges, and opportunities. Building a strong online presence and connecting with your target audience and achieving your overall business goals all involve leveraging one crucial element: DATA. While some soul-preneurs will prefer to make their marketing decisions based on gut feelings or intuition, tracking metrics is a more effective marketing strategy for long-term
Erin Ratliff
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