damselfly digital

It's easy to forget that marketing is not about clever language. It’s about creating clarity, connection, and value. Scroll through job boards for ten minutes and you’ll start to wonder if marketing has become a branding exercise… for itself. The titles are creative, compelling—and often packed with confusing jargon. Two roles can have wildly different names but identical responsibilities. Others sound impressive but obscure what the person actually does all day. So what’s re

“What’s the point if you make something that’s not you?” Gloria Estefan We’ve all experienced it by now—that subtle cringe when reading something that says all the “right” things… and yet somehow says nothing at all. It’s clean. It's polished. It’s structured. It’s optimized. And it’s completely flat and formulaic, and thus- relatively forgettable. As AI-generated content is becoming more and more common, consumers are practicing the human art of discernment and responding (

There are few business acronyms capable of triggering simultaneous anxiety, exhaustion, and skepticism quite like three little letters: RFP. Short for 'Request for Proposal', an RFP is a formal document organizations use to solicit bids from vendors, consultants, agencies, contractors, or service providers for a specific project or initiative. In theory, RFPs exist to create fairness, transparency, and structure. In practice, they often become bloated procurement exercises th

"One of the strangest things about communications is that the better you are at your job, the less visible your contribution becomes. People experience clarity and assume it was always there, when it wasn't. A lot of our work is invisible. People see the campaign, the website, the report or the event. They don't see the months spent helping people get clear enough to create it." Wendy van Eyck Throughout my 20 year career in marketing, I have thought about leaving many times.

In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wide