damselfly digital

“They’re looking for unicorns. I have to puff up my chest and look like a superhero to get them to hire me.” Ethan Bernstein If you’ve looked for a marketing job recently, you’ve probably noticed a pattern: the list of required skills keeps growing, the responsibilities keep expanding, and the salary doesn’t always reflect the scope of the role. Social media managers are expected to be strategists, copywriters, photographers, videographers, graphic designers, editors, communi

“Great vision without great people is irrelevant.” Jim Collins Hiring a marketer can feel like a turning point for a growing business. You know you need help building visibility, attracting customers, or creating a more cohesive marketing strategy. But should you hire someone full-time, outsource specific projects, or bring in fractional marketing support? The answer depends on your business goals, stage of growth, budget, and the challenges you're trying to solve. The goal i

It's easy to forget that marketing is not about clever language. It’s about creating clarity, connection, and value. Scroll through job boards for ten minutes and you’ll start to wonder if marketing has become a branding exercise… for itself. The titles are creative, compelling—and often packed with confusing jargon. Two roles can have wildly different names but identical responsibilities. Others sound impressive but obscure what the person actually does all day. So what’s re