damselfly digital

The problem with spending 15-20 years in marketing and communications from agencies to in-house, nonprofit to small business, is that I became the epitome of the generalist—someone who can think strategically and execute across channels. When I first started freelancing, so many people recommended me to “just pick one thing”. Cue the resistance. The grief. The quiet panic of feeling like I've being asked to abandon a career you worked hard to build. Did you know that Nobel Pr

It's easy to forget that marketing is not about clever language. It’s about creating clarity, connection, and value. Scroll through job boards for ten minutes and you’ll start to wonder if marketing has become a branding exercise… for itself. The titles are creative, compelling—and often packed with confusing jargon. Two roles can have wildly different names but identical responsibilities. Others sound impressive but obscure what the person actually does all day. So what’s re

"A career path is rarely a path at all… a more crooked, winding path of missteps, luck and vigorous work.” Tom Freston Somewhere between “I am going freelance” and “I went back to corporate,” there’s a third path—one that doesn’t get talked about nearly enough. It’s called fractional work. And alongside it sits a broader, more expansive way of working: the portfolio career. Together, they represent one of the most underrated—and most aligned—career paths available to experien