damselfly digital

Real buyer journeys are rarely linear, neat and tidy. They’re unpredictable, messy. Just like humans. For years, marketers have been taught to think of funnels as neat, linear pathways: But the reality is that buyers are not robots and rarely go straight from awareness to purchase. The journey takes the right mix of timing, strategy and psychology. Today’s consumer may skim your About page, see a social post six weeks later, disappear for months, and then suddenly message you