damselfly digital

Ignore the rumors: Email marketing is alive and well. But somewhere along the way, we made it far more complicated than it needs to be. A newsletter was never meant to be a performance, tangled in algorithms, analytics, content calendars, and the pressure to consistently produce something compelling. At its core, it's an opportunity to share something meaningful with people who trust you enough to have invited you into their inbox. It's a way to communicate more intimately wi

Imagine Instagram or Facebook shut down overnight. Would you lose access to all your clients and customers? If the answer is yes, this blog is for you! Having complete ownership over your marketing touchpoints and assets, such as an email list ensures you can consistently reach and connect with your audience, regardless of third-party platforms, paid media or your content marketing efforts. Email marketing remains one of the most useful strategies in your holistic marketing t

One powerful strategy to expand your network and generate new opportunities is through c email outreach. While the term "cold email" might s