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The Vibe Check: How To Master The Discovery Call
“The most productive, results-producing business relationships I've ever had or have coached have involved continuous, honest, and caring dialogue.” Stephen Dent Discovery calls are often treated as a necessary first step in the client onboarding process. They're an opportunity to connect with prospective clients, learn about their needs, discuss potential projects, and determine whether there's a good fit. But how much time, energy, and expertise should you invest before som
Erin Ratliff


How To Write a Winning (but Simple) Proposal for Services
“People buy from people they know, like, and trust.” Bob Burg Let's be honest: There is nothing worse than having a great discovery call that seems like a mutual fit, followed up by a messy, generic or AI-generated proposal that simply doesn't connect. For anyone selling marketing services it's important to remember that Your proposal is a key part of making the sale. It's about solidifying a strong first impression, and setting the tone of what it's like to work with you. A
Erin Ratliff
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