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Marketing The Marketer: How Comms Professionals Can Overcome Blocks Around Self-Promotion
“If you don’t toot your own horn, don’t complain that there’s no music.” Guy Kawasaki There’s a strange paradox in the marketing world: some of the people (ME!) who are best at growing other people’s businesses really struggle to market their own. We can develop a strategy, clarify a brand, create compelling content, attract customers, and generate impressive results for clients—and then completely blank when it’s time to do the same for ourselves. If this sounds familiar, yo
Erin Ratliff


From Black Sheep to Boss Babe: Tips for First-Generation Entrepreneurs & Wealth-builders
“Being a first-generation entrepreneur means you’re not just building a business. You’re building a legacy with no blueprint.” Melinda Emerson Becoming an entrepreneur is no small feat—but doing it without a roadmap, legacy, or financial cushion? That takes a whole different level of courage. First-generation entrepreneurs (like yours truly) often carry the weight of generational hopes, financial pressure, and cultural expectations—while forging our own definition of success.
Erin Ratliff


Cultivating Courage & Overcoming Fears As A Thought Leader or Solopreneur
“Feel the fear and do it anyway.” Susan Jeffers For most of my career, I was terrified of success — not only because I feared failure, but because success meant being fully seen and percieved. It meant being held responsible for my words, my actions, and everything I stood for. So I stayed small. I hid behind perfectionism — editing, polishing, and overthinking until my true voice was buried beneath layers of control. But here’s what I’ve learned: you'll never really feel pre
Erin Ratliff
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