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The Top Copywriting Frameworks & Formulas Every Marketer Should Know
Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should...
Erin Ratliff
Stop the Scroll: Dozens of Sure-Fire Hooks to Bait Your Reader
Whether you're publishing a static post on LinkedIn, a reel on Instagram, or sending an email pitch, the secret to going viral or getting...
Erin Ratliff
Social Media Post Perfection: How to Craft A Scroll-Stopping Caption or Script
Love it or hate it, social media is a VITAL marketing tool for coaches, healers, and practitioners wanting to grow their digital presence...
Erin Ratliff
Content Writing vs Copy Writing - Which is Right for you?
In the world of digital communications and modern marketing, two terms are often interchangeably used yet are distinctly different These...
Erin Ratliff
Conversion Copywriting 101: How to Connect, Persuade and Motivate your Ideal Customer or Client
'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led solopreneurs who are juggling various aspects of their business, mastering the ability to convert leads into customers can be a game-changer. In this post, we will explore the key principles and strategies that can help budding entrepreneurs effectively harness the power of conversion copywriting to drive their business forward. "First, people
Erin Ratliff
The Power of a Compelling Call-to-Action (CTA) to Help You Meet Your Holistic Marketing Goals
A well-crafted CTA acts as a signpost to motivate and guide your reader to take a desired and measurable action, which includes a variety of
Erin Ratliff
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